Boyett Cruises With U.S. Bank Voyager

Fleet card provider adds marketer to partner program

Published in CSP Daily News

HOUSTON & MODESTO, Calif. -- U.S. Bank Voyager Fleet Systems Inc., a provider of universal fleet fueling and maintenance cards, is expanding its Voyager Channel Partner Program with the addition of Boyett Petroleum. Modesto, Calif.-based Boyett Petroleum will begin issuing co-branded Cruise Americard fleet cards for its customers in the central San Joaquin Valley region of California.

The Cruise Americard cards tie into Boyett's retail branding at its Cruiser convenience stores and allows automotive fleet customers to use the cards at any of the 230,000 Voyager fuel [image-nocss] and maintenance acceptance locations throughout the United States. The Cruise Americard fleet cards will also be accepted at all of Boyett Petroleum's cardlock locations.

"Boyett Petroleum is excited about the opportunity to offer our fleet customers a more comprehensive fuel management system. We look forward to growing the Cruise Americard through our new Voyager Channel Partnership," said Dale Boyett, president of Boyett Petroleum.

The Voyager Channel Partner Program allows participants to generate revenue based on monthly fuel volume purchased with the co-branded Voyager fleet card at domestic and remote locations. Additionally, channel partners also generate revenue based on nonfuel-related charges made by cardholders, including maintenance, roadside assistance, fleet driver training and more.

"U.S. Bank has seen strong growth this year in this program, and we are pleased to add Boyett Petroleum, a leading petroleum distributor/retailer, to our list of channel partners," said Jeffrey A. Rankin, senior sales and marketing officer for U.S. Bank Corporate Payment Systems, Houston. "U.S. Bank remains firmly committed to our Voyager Channel Partner Program and is excited about the positive response we have been getting from the jobber market about this opportunity."

Boyett Petroleum currently owns and operates 36 retail gas stations under the Boyett Petroleum, Kwik Serv and Valero brands. Boyett Petroleum supplies ARCO, 76, Valero and Shell branded gasoline and diesel products to branded stations. The company also supplies unbranded gasoline and diesel fuel to hundreds of stations, as well as agricultural and commercial customers. Boyett Petroleum is a franchisee of the Pacific Pride Fueling Network, providing the fleet fueling needs for more than 1,000 business customers. The company also operates Cruisers c-stores.

Carl Boyett currently serves as president of the Society of Independent Gasoline Marketers of America (SIGMA), the fueling industries national trade organization.

U.S. Bank Voyager Fleet Systems is a provider of the universal fleet fueling and maintenance cards for more than 1.6 million vehicles. Specifically designed to serve the needs of any size fleet, Voyager issues the Voyager Fleet Card, accepted at more than 230,000 retail locations in all 50 states and provides comprehensive fleet management information services to commercial businesses and government agencies.

U.S. Bancorp, with $265 billion in assets as of Sept. 30, 2009, is the parent company of U.S. Bank, the sixth largest commercial bank in the United States. The company operates 3,002 banking offices in 25 states and 5,170 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions.