Bi-Lo Launches fuelperks in Chattanooga

Bonuscard holders receive 5 cents per gallon off for every $50 in groceries

Published in CSP Daily News

CHATTANOOGA, Tenn. -- Chattanooga, Tenn., area Bi-Lo grocery store customers can save money on gasoline through the launch of its exclusive-to-the-area fuelperks! loyalty program. Since the start of the program in 2008, fuelperks! Rewards have already saved customers over $63 million on gasoline in the Upstate of South Carolina, Charlotte, Columbia, Augusta, Charleston and Florence-Myrtle Beach.

The company has worked to find fuel partners that could provide convenient redemption sites that will best serve all Bi-Lo customers, it said.

For every $50 in qualified purchases [image-nocss] a shopper spends at Bi-Lo, participants receive a five-cents-per-gallon reward applied to their new My Bi-Lo Bonuscard that is used at the pump to roll down the price of gasoline. The $50 threshold can be achieved through multiple visits to any Bi-Lo and everything is tracked automatically and in real time through the new Bonuscard.

Customers will need the new Bi-Lo Bonuscard to redeem fuelperks! Rewards. Converting to the new card is free, requiring a stop at a Bi-Lo store to have a customer's old card scanned; all existing data will be retained with the new card.

There is no limit to the amount of fuelperks! Rewards a customer can earn, but the rewards do expire after three months. For example, if a shopper and his or her family spend $200 over the course of several weeks or in a single visit, they accumulate a 20-cents-per-gallon reward.

Customers are able to redeem their fuelperks! Rewards by inserting their full-sized Bi-Lo Bonuscard in the card reader at any of the participating Shell, Exxon, Texaco, Mr. Zip, Phillips 66, Conoco, Chevron, BP or Spur Market gas stations in the Chattanooga area. The price per gallon on all grades of gasoline will automatically roll down by the amount of fuelperks! Rewards earned and the customer can pump up to 20 gallons of gasoline per visit.

Bi-Lo is working with Excentus Corp., the provider of fuelperks!, to launch the program in Chattanooga. According to Excentus officials, Bi-Lo will be the only grocery store chain in the area to offer fuelperks!. Through Excentus, Bi-Lo is working with nine fuel partners to provide fuel redemption sites within close proximity to Bi-Lo stores. Bi-Lo officials said that the ability to provide participating stations close to Bi-Lo stores and the reputation for good customer service were deciding factors in the fuel station partners.

Excentus is the provider of the fuelperks! Rewards program--a retail marketing coalition in the United States using fuel as the ultimate consumer reward. Headquartered in Dallas, it is a privately held company with more than 150 customers in the United States and Canada.

Headquartered in Mauldin, S.C., Bi-Lo operates 207 supermarkets in North Carolina, South Carolina, Georgia and Tennessee, employing approximately 15,100 people.

Keywords: 
fuel prices, loyalty