BI-LO Introduces Item-Based Bonus Rewards

Grocer expanding fuelperks! program

Published in CSP Daily News

GREENVILLE, S.C. -- BI-LO has announced that it has expanded its fuelperks! program to now include hundreds of additional fuelperks! bonus rewards grocery items that will help customers rack up from five to 50 cents per gallon per item.

Available in all BI-LO stores, the fuelperks! program is a way of saving money on gasoline. For every $50 in qualified purchases a shopper spends at BI-LO, he or she receives a five-cents-per-gallon reward applied to their BI-LO Bonuscard that is used at the pump to roll back the gasoline price.

The grocer promotes Bonus fuelperks! rewards weekly; they are available on individual or bundled items. It tracks both the $50 spend threshold and accumulated bonus fuelperks! rewards automatically, and in real time, through the Bonuscard.

A customer who spends $50 on groceries in one trip automatically earns five cents per gallon with the standard fuelperks! rewards offer. If this customer, within their $50 total, also purchased two bonus rewards items worth 5 cents and two bonus reward items at 10 cents per gallon, then the potential fuelperks! rewards from this trip could equal 35 cents, not five cents, per gallon off of his or her next fuel purchase at participating gas stations.

Customers can redeem their fuelperks! rewards right away or build rewards for up to a month with an additional three months to redeem at the pump for up to 20 gallons of gasoline and, for safety reasons, may only be used while fueling a single vehicle. Savings acquired in February are good until the end of May. fuelperks! rewards are redeemed by inserting the BI-LO Bonuscard in the dispenser at participating fuel sites or by presenting a Bonuscard to the cashier at the station.

Bonus items and their cents-per-gallon value will vary each week, and each offer may contain limitations. The list of bonus items and their rewards value can be found in store with the BI-LO circular, as well as online at www.bi-lo.com/promotions. Customers will also receive fuelperks! rewards information instantly at the bottom of their sales receipts, including current fuelperks! rewards earned for the most recent shopping trip, overall fuelperks! rewards earned to date, expiration dates of fuelperks! rewards earned and fuelperks! rewards balance.

Customers who already have a BI-LO Bonuscard registered for the fuelperks! program can begin earning bonus rewards by purchasing this week's bonus items. Customers who are new to the program can sign up for a sign up for a Bonuscard in-store or online.

The BI-LO fuelperks! program is part of the Fuel Rewards Network, which is owned and operated by Excentus Corp., Dallas.

BI-LO is a subsidiary of BI-LO Holding, which is the ninth-largest traditional supermarket chain in the United States. Under the banner names of BI-LO and Winn-Dixie, the company has 686 grocery stores, many offering fuel, throughout the eight southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee.

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