AllOver Media Names CFO, CRO

Gas station ad network strengthens team with addition of Nugent, Wrobleski

Published in CSP Daily News

Shaun Nugent

MINNEAPOLIS -- Gas station advertising network AllOver Media Inc. has hired Shaun Nugent as the company's CFO.

With more than 25 years of senior financial experience, Nugent is known for his leadership skills and ability to leverage new business expansion and brand development opportunities, the company said. Nugent has held numerous C-level positions at a variety of name-brand companies including Champps restaurants, Life Time Fitness and Sun Country Airlines. He served as CFO at Sun Country from 2002 through 2007, before being promoted to CEO in 2005 and serving simultaneously in both leadership roles.

"The addition of Shaun Nugent to our management team will help AllOver Media continue our rapid growth as one of the only national out-of-home brands that gives advertisers the ability to field programs on a national, regional or local basis in every state, market and zip code," said Tony Jacobson, founder and CEO of AllOver Media. "We continue to invest in the company by bringing in proven leaders in key areas that will provide the foundation for AllOver Media to advance our growth."

"I am extremely excited to join the AllOver Media team and impressed with their growth story and culture and look forward to leveraging my experience and skills with the company," Nugent said. "The ability to target market to consumers in any U.S. zip code is an incredibly powerful business model."

AllOver Media has also added Korey Wrobleski as chief revenue officer.

"Korey Wrobleski brings sales management experience and state-of-the-art tools to AllOver Media and oversees the company's sales and marketing efforts nationwide," Jacobson said. Previously, Wrobleski held executive sales positions at companies in the human resources, technology and financial fields, including several years at Ceridian as vice president of sales.

Minneapolis-based AllOver Media was founded in 2002. Last year, it acquired its largest competitor, GSA Media, from San Francisco-based Brite Media Group, creating what it said is the largest U.S. gas station advertising network.

AllOver Media provides out-of-home (OOH) advertising solutions delivering market saturation across every designated market area (DMA) in the United States. With coverage of more than 50,000 gas stations and c-stores, AllOver Media can reach and deliver more than five billion impressions annually, it said. Its portfolio of OOH advertising products includes ads on gasoline dispensers, ads on gasoline nozzles with its patented Fillboard product, 3-D frozen billboards (ice box wraps), custom see-through vinyl window perfs, truckside mobile advertising and indoor advertising.