Acosta to Acquire Promo Depot

Will combine with MatchPoint under Sims' leadership

Published in CSP Daily News

JACKSONVILLE, Fla. -- Acosta Sales & Marketing Co. said that it will acquire Promo Depot Inc., a Jacksonville, Fla.-based promotional products company and marketing agency, effective Dec. 1, 2008. The service offerings of Promo Depot and those of Acosta's in-house agency, MatchPoint Marketing, are closely aligned and as such, the two entities will be combined into one organization under the leadership of Promo Depot president Mike Sims.

The combined company will focus on developing and delivering brand strategy, creative, interactive marketing and sales promotion. It [image-nocss] will be called Promo Depot/MatchPoint, with offices in Jacksonville, Pittsburgh, Bentonville, Ark., Tampa, Fla., Charlotte, N.C., Boston, Cincinnati, St. Louis, San Antonio, Dallas, Los Angeles and Pleasanton, Calif.

In addition to promotional products, Promo Depot services also include collateral and print development, custom merchandising and point-of-purchase solutions, premium and incentive programs and event-driven marketing campaigns. Its client base is composed of consumer packaged goods manufacturers and retailers including Campbell's, Kraft, Clorox, Sam's Club, Walmart, and Winn Dixie. It also has a client base of leading companies in other industries such as Fidelity National Financial, Carrier, Blue Cross Blue Shield, and PSS World Medical.

"Promo Depot brings to Acosta a dynamic management team and group of associates who have established exceptional relationships and built a strong reputation with both grocery and non-grocery clients," said Acosta president and chief operating officer Robert Hill.

"Joining forces with Acosta provides the scale and infrastructure for Promo Depot/MatchPoint to be the dominant promotional products company and the premier promotional agency in these key segments of the advertising industry," said Sims. "The talent and expertise of our combined agencies, coupled with Acosta's strategic relevance to the top retailers and manufacturers, offers a compelling business model for our clients."

Acosta Sales & Marketing, also headquartered in Jacksonville, is a leading full-service sales and marketing agency in North America, providing outsourced sales, merchandising, marketing and promotional services to manufacturers in the consumer packaged goods (CPG) industry. It has more than 12,000 associates and operations throughout the United States and Canada.