7-Eleven Handee Marts Offers PepsiCo Dream Machine

Recycling kiosks offer rewards, help for disabled vets

Published in CSP Daily News

PITTSBURGH -- 7-Eleven Handee Marts has forged a partnership with PepsiCo that will make Dream Machine recycling kiosks available at more than 20 7-Eleven locations throughout Pittsburgh and the greater Pittsburgh area, increasing public access to recycling. The adoption of the recycling initiative positions 7-Eleven Handee Marts as the first in Pittsburgh to offer its customers access to a convenient and rewarding option for recycling while on the go.

To commemorate the launch, 7-Eleven Handee Marts hosted an event at a location in Cranberry Township with representatives [image-nocss] from PepsiCo, Waste Management, Greenopolis, Entrepreneurship Bootcamp for Veterans with Disabilities (EBV) and the Cranberry Township Manager's Office.

"Handee Marts is extremely excited about the opportunity to be involved in this partnership. This gives us an opportunity to do the right thing in our communities while providing exciting rewards for our guests," said Bruce Earhart, vice president of marketing for Handee Marts Inc. "We are also very pleased to participate in a program that provides assistance to our veterans."

The Dream Machine recycling initiative, created by PepsiCo in partnership with Waste Management and Keep America Beautiful, is introducing thousands of recycling kiosks and bins at popular public locations across North America. The kiosks are computerized receptacles that include a personal reward system, powered by Greenopolis, which allows consumers to earn points for every bottle or can they recycle in the kiosk. Those points can then be redeemed for local discounts on entertainment, dining and travel by visiting www.greenopolis.com.

In addition, the more bottles and cans people recycle in Dream Machines, the more support PepsiCo will provide to the EBV, a national program offering free, experiential training in entrepreneurship and small business management to post-9/11 U.S. veterans with disabilities.

"We are so pleased that 7-Eleven Handee Marts is committed to environmental sustainability and has partnered with the Dream Machine program to make recycling kiosks available to consumers," said Jeremy Cage, senior vice president of innovation and insights at PepsiCo and head of the Dream Machine recycling initiative. "By recycling in a Dream Machine, those who shop at 7-Eleven locations can earn rewards and help make a real difference for our planet and in the lives of disabled U.S. veterans."

Paul Ligon, managing director for Greenopolis, a Waste Management subsidiary, added, "From our experience, successful recycling programs are fun, convenient and rewarding. As the largest residential recycler, Waste Management is proud to extend its Greenopolis program to these locations, since it means more materials being put to reuse, as well as a more sustainable Pittsburgh."

The Dream Machine recycling initiative, introduced on Earth Day 2010, will make thousands of new recycling kiosks and bins available in popular public venues such as gas stations, stadiums, and public parks. The multi-year collaboration with Waste Management enables the local capture and recycling of PET and aluminum, using both technology-enabled and nontechnology-enabled recycling kiosks. The Dream Machines are provided by WM GreenOps LLC, a subsidiary of Waste Management, and operated by Greenopolis, the first interactive recycling system that brings together online and on-street technologies.

PepsiCo offers the world's largest portfolio of food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world.

With net revenues of approximately $60 billion, PepsiCo offers the world's largest portfolio of food and beverage brands under the Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi Cola business units.

Gibsonia, Pa-based Handee Marts is a 40-year 7-Eleven licensee of 63 stores located in western Pennsylvania, northeast Ohio, and some counties in West Virginia and Maryland.

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