WayPoint Appoints Broker

TNT will essist firm in getting hangover patch into c-stores

Published in CSP Daily News

HUNTINGTON BEACH, Calif. -- WayPoint Biomedical Inc., a subsidiary of WayPoint Biomedical Holdings Inc., has selected national convenience store broker TNT Marketing Inc. to represent its products nationwide. The company's Health Essist Hangover-Free Patch will be the first of several unique new products to be marketed through TNT.

According to the company, clinical studies show that the transdermal patch helps prevent hangover symptoms safely and effectively. The product also has drug-free, nutritionally beneficial natural ingredients, including vitamins, [image-nocss] herbs and minerals, WayPoint said. A patch may be applied to the skin before consuming alcohol, and remains effective for up to 24 hours.

The Health Essist Hangover-Free Patch products promise strong c-store sales, said TNT. With both clip-strip and countertop display packaging, the three-patch packs are priced for quick turns, it added.

Huntington Beach, Calif.-based WayPoint and TNT are co-exhibiting at the NACS Show in Las Vegas this week where they will showcase the new Health Essist Hangover-Free Patch.

TNT is an independent, national c-store broker based in Arlington, Texas. The company's c-storologists focus on the needs of wholesalers and retailers by identifying items that sell in c-stores, offering selling strategies and providing access to top brands including General Mills, Gillette, ConAgra, Bayer, Don Miguel, Mattel, Dole, Trojan, Duracell and Playtex in categories such as automotive, confection, toys, HBC, healthy alternatives, grocery, foodservice, frozen foods and snacks.

WayPoint is a biomedical technology firm specializing in the development and marketing of diagnostic testing products and devices for screening and monitoring human health, wellness, fitness and environment. The company said that its primary target sectors are the over-the-counter (OTC) wellness and self-testing market, the diagnostic point-of-care (POC) testing market and the homeland security and defense market.