Select Circle K to Offer Original Protein Shot

Nearly 400 convenience stores in Midwest region to carry on-the-go product

Published in CSP Daily News

CLEARWATER, Fla. -- By May 2014, 395 Circle K locations in the company's Midwest Region will begin to carry Pro Balance Inc.'s The Original Protein Shot-Protein 15, the supplier said.

"The partnership with Circle K further solidifies our … position in the convenient protein category," said Pro Balance chairman Tom Carlin. "Circle K is very knowledgeable about the consumer base it serves, especially with wellness and quality of life products; The Original Protein Shot--Protein 15 line delivers a healthier option for a wide range of Circle K consumers."

The Original Protein Shot is designed for on-the-go and health-conscious consumers with its proprietary HydroMaxx protein blend and proprietary delivery system with 28 grams of protein.

The Original Protein Shot--Protein 15 comes in three favor profiles, all to be carried by Circle K, including Berry Wild, Strawberry Splash and Tropical Twist. Designed with the same attention to taste, nutritional efficacy and formulation as the first protein product with 28 grams of protein, The Original Protein Shot-Protein 15 is specifically made for people seeking a protein supplement for everyday enjoyment at a slightly lower and more accessible price point, ranging from $1.99 to $2.49 manufacturer's suggested retail price (MSRP).

The Original Protein Shot--Protein 15 boasts a number of important attributes to consumers. Made with all natural stevia, it contains 0 grams of sugar, is low in calories totaling 70, has no artificial sweeteners or flavors and consists of only pharmaceutical grade proteins. The Original Protein Shot--Protein 15 was created to build and restore muscle tissue and provide on-the-go convenience for all ages.

"Circle K is a true leader in the convenience sector and their interest in our product sends a clear message that we have hit on something transitional within the liquid protein marketplace," said Jim Nootbaar, division sales manager for Clearwater, Fla.-based Pro Balance. "Validation continues from leaders like Circle K, Walgreens, CVS and so many others."

Circle K is a chain of convenience stores owned and operated by Laval, Quebec-based Alimentation Couche-Tard Inc.

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energy drinks, grocery