Product of the Year Names 2014 Winners
Best new products chosen through online study of 40,000 consumers
Published in Convenience Store Products
NEW YORK -- National awards program Product of the Year has announced “the most cutting-edge, must-have consumer products on the market,” chosen through an online study of 40,000 U.S. consumers and conducted by market research group TNS.
Product of the Year accepts entries every year from consumer packaged goods firms that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care and household care, with a product then being chosen as a winner in its category through a nationally representative survey.
Among the 23 winning products that pertain to convenience stores are:
Beverages: SK Energy Shots
Breakfast: Weight Watchers Smart Ones Oatmeal
Candy: Starburst Fruit Flavored Candy Corn
Better For You Snacks: Skinny Cow Divine Filled Chocolates
Eggs: Eggland's Best Eggs
Frozen Foods: Weight Watchers Smart Ones Soup
Frozen Snacks: El Monterey Nacho Cheese Shell Shocker Taquitos
Home Appliance: SodaStream Source
Home Care: Mint-X Rodent Repellent Trash Bag
Kids' Snacks: ALDI SimplyNature Squeezable Fruit
Laundry: Woolite Everyday
Liquid Soap: Le Savonnier Marseillais All-Purpose Soap
Men's Antiperspirant & Deodorant: Right Guard Xtreme Fresh
Pet Care: Adams Flea & Tick Home Spray
Specialty Foods: Duncan Hines Decadent Red Velvet Cupcake
Visit www.productoftheyearusa.com to view the complete list.
"With so many new products flooding the marketplace each year, an advocate who can distinguish those that feature truly superior innovation is more important than ever before," said Mike Nolan, global CEO of Product of the Year, in a statement released by the company. "The goal of the Product of the Year award is to help consumers make informed decisions, while also encouraging brands to consistently push boundaries in order to be recognized."
Hosted in 39 countries, Product of the Year is the world's largest consumer-voted products program. Winning products will have the ability to display Product of the Year's iconic red seal on packaging for two full years following the awards ceremony, which was held Feb. 11. The Product of the Year seal can help increase sales of the product by as much as 10% to 15%, according to the firm.