One for the Bleary-Eyed

New Year’s Day a reason to party for Hangover Joe

Published in CSP Daily News

DENVER -- Hangover Joe's Recovery Shots celebrated a banner year as it prepared for a pain-free New Year’s Day.

In 2012, Hangover Joe's Inc. became a publicly traded company and saw a 200% growth in sales from 2011, according to the company. The brand also began international distribution, shipping product to Canada, Australia and New Zealand.

As the world's biggest party neared, Hangover Joe's geared up for New Year's Eve with sampling teams prepared to distribute Hangover Joe’s Recovery Shots at several of the nation's largest celebrations. "We're going to be in Times Square in New York City, in the French quarter in New Orleans, as well as on Fremont Street in Las Vegas," said co-founder and marketing manager Shawn Adamson.

In 2013, Hangover Joe's Recovery Shots expects additional growth with its strategic relationship with the Warner Bros. film franchise “The Hangover.” "With the Memorial Day weekend release of “The Hangover 3” and its overall brand awareness, we expect to see exponential growth and even stronger public awareness of our product. It's going to be a very good year," said national sales manager and co-founder Michael Malm.

Taken the morning after a night of partying and featuring a patent-pending blend of antioxidants, vitamins and herbs, Hangover Joe's Recovery Shot provides fast and effective relief from alcohol consumption, according to the company.

Hangover Joe’s Recovery Shot can be found at such retail outlets as 7-Eleven, RaceTrac, Love’s Truck Stops, Valero, Terrible Herbst gas stations, Aloha Gas, Long’s Drugs, Kwik Shops and Stripes Convenience Stores.