Hess Releases Toy Truck Racing App
Offers enhanced gaming, social media features
Published in CSP Daily News
NEW YORK -- Hess Corp. has announced the release of its second-edition Hess Toy Truck game app, the Hess Racer Game, on Android. Based on the 2011 Hess Toy Truck & Race Car, the game app extends the company's 47-year old Hess Toy Truck holiday tradition online and builds on last year's successful debut of the Hess Jet Game, which ranked within the top 10 racing category on iPad and iTunes.
The Hess Racer Game debuted free on iPhone/iPad and Facebook on November 18 and had 1.7 million visits through November 29 and a four out of five-star rating, the company said.
The Hess Racer Game app takes gaming to a new level, providing fans with a highly engaging and easy-to-play online experience that features the best elements of gaming today. It includes the ability to play quick and short games and earn more rewards, and provides an enhanced social media and sharing experience.
Players can choose from two vehicles in the Hess Racer Game: the Hess Race Truck, which offers brute strength and great handling, and the Hess Race Car, which offers speed and agility. Players have the choice of three courses--city, mountains or interstate--and can earn coins to unlock additional features for their vehicles.
In addition, players can collect and give trading cards to one another that serve as an invite to play the game. An enhanced multiplayer function on Facebook allows friends to challenge other friends to beat their high score. Players can also play the Hess Toy Truck Game directly on the Hess Express Facebook page.
The Hess Toy Truck has been a holiday tradition since 1964, and is one of the longest-running toy brands on the market. The 2011 Hess Toy Truck carries a race car modeled after an American stock car that sports a pullback racing motor and Hess Express logo.
Hess, with headquarters in New York, is a global integrated energy company engaged in the exploration, development, production, purchase, transportation and sale of crude oil and natural gas. The corporation also manufactures, purchases, trades and markets refined petroleum and other energy products. Hess is one of the leading independent gasoline-convenience retailers on the East Coast with more than 1,350 stations and convenience stores in 16 states from Massachusetts to Florida.