Herzog to Keynote 2014 AWMA C-Metrics Forum

June event to present exclusive c-store sales data, trends, insights

Published in CSP Daily News

Bonnie Herzog

CHICAGO --The 2014 AWMA C-Metrics Convenience Industry Outlook Forum will be held June 23 to 24 at the Doubletree Hotel Chicago O'Hare, and will present the industry's first look at sales projections for 2014 for core in-store categories, providing information and insight to help companies gain a competitive advantage. This year's event will be sponsored by AWMA and InRhythm Inc., among others.

The Outlook Forum will include category analysis and exclusive, current sales information and projections based on C-Metrics, developed by global business intelligence leader InRhythm Inc. and outlined by the company's president and CEO, Viv Penninti.

"The 2014 Outlook Forum will provide a strategic look at how in-store warehouse delivered products are performing today," said AWMA president and CEO Scott Ramminger.

Keynote speaker Bonnie Herzog, managing director of beverage, tobacco and convenience store research at Wells Fargo Securities LLC, will provide an overview of the current state of convenience retailing.

In Category Close-Up sessions, distributors, retailers and manufacturers will receive a first-hand look at the most up-to-date, comprehensive sales data for the convenience industry, as well as analysis by some of the top experts available.

"Generated by InfoMetrics and C-Metrics, that data will be an invaluable tool for attendees seeking to maximize the impact of their strategic business and category management decisions," Ramminger said. "Companies can use the data to generate plans to enhance warehouse turns, reduce item distribution voids and make informed decisions to gain a competitive advantage in the convenience channel."

Category Close-Up sessions will cover these in-store categories.

  • Cigarettes/OTP: David Bishop, managing partner of Balvor LLC.
  • E-Cigarettes & Vaping: Nik Modi, managing director of tobacco, household products and beverages for RBC Capital Markets LLC.
  • Candy: Kit Dietz, principal, Dietz Consulting LLC.
  • Salty & Alternative Snacks: Steve Montgomery, president of b2b Solutions.

"The C-Metrics platform generates current sales data--through the first five months of 2014--on all warehouse delivered items by category, subcategory, manufacturer, brand [and] SKU," Ramminger said.

For more information, registration and hotel information, please go to http://awmanet.org/event/ciof.

The American Wholesale Marketers Association is an international trade organization working on behalf of U.S. convenience distributors. Its distributor members represent more than $85 billion in U.S. convenience product sales. Associate members include manufacturers, brokers, retailers and other allied to the convenience product industry. Products include candy, tobacco, snacks, beverages, health and beauty care items, general merchandise, foodservice and groceries. In addition to convenience stores, convenience distributors also service grocery stores, drug stores, tobacco shops, mass merchants, newsstands, concession stands, gift shops, fundraising groups, restaurants, institutions and more.