Hangover Joe’s Beefs Up Marketing
Supplement maker aims to reach more, different retailers
Published in CSP Daily News
DENVER -- Hangover Joe's Holding Corp. says it’s keeping the convenience-store industry close even as it looks to expand the reach of its Hangover Recovery Shot and other grab-and-go supplements that aim squarely at the primary c-store customer.
“We have found our most success in the convenience store area, at least for now,” said CEO Matthew Veal. “We believe that may change in the future as more sales data becomes available to larger potential customers.”
Hangover Joe’s Holding Corp. also markets the Git-R-Done Energy Shot with Git-R-Done Productions, Inc. and Larry the Cable Guy.
“We have found so far most convenience stores report selling an average of one bottle daily of Git-R-Done Energy per every 150 to 200 customers on a small sample basis,” Veal said. “We have a number of test markets under way and have seen very good success in getting into stores in 30 different states.”
Still, the company is seeking out new outlets for its supplements to grow the market.
“We will continue to build the brand and re-establish it as the market leader in the Hangover Recovery category, Veal said. “It is our intention to increase our advertising efforts and trade-show presences in the coming 12 months to increase sales.”