Crossmark Names Fischer CEO

Succeeds the retiring Crafton

Published in CSP Daily News

Ben Fisher Crossmark

Ben Fisher

PLANO, Texas -- Crossmark, a leading sales and marketing services company that serves the convenience store industry, has named Ben Fischer as chief executive officer. He most recently served as Crossmark's president and chief operating officer, and will succeed Joe Crafton, who is retiring after 26 years of service with the company.

Fischer will assume his new role as CEO effective April 7, 2014.

"Ben and I have worked together for 25 years as rusted colleagues, partners and friend, and his commitment to our company, clients and customers has been instrumental in the growth of Crossmark," Crafton said. "His deep industry knowledge and relationships as well as his tenure with the company and strong leadership make him uniquely qualified to become our next CEO."

Fischer said he was honored to become CEO, and is excited about the many opportunities for growth.

"We are not only a well-established, leading sales agency, but also a well-established, leading marketing services company as a result of Joe's vision for the company," Fischer said. "I look forward to building on this success, and will ensure we stay focused on the core tenets of great service, great planning and great execution, while further driving the effectiveness of sales and marketing integration to benefit our clients' businesses."

Fischer began his career in sales with Unilever and joined Crossmark in 1990. He has held various roles within the company ranging from account executive and regional vice president to president of the sales agency prior to being named COO in 2009.

Plano, Texas-based Crossmark is a sales and marketing services company that provides growth solutions for consumer-branded suppliers and retailers. Expertise includes headquarter sales, retail merchandising, retailer solutions, shopper and consumer engagement, in-store events, experiential marketing, shopper marketing, in-store data collection and field intelligence, business insights and retail technology solutions.

Keywords: 
consumer trends