ALON USA Selects C-Buying

Firm will be exclusive buying group for its FINA network

Published in CSP Daily News

DALLAS -- Alon USA Energy Inc. said it has selected C-Buying, a division of Consolidated Buying Co. LLC (CBC), as its exclusive buying group for its FINA-branded network of approximately 1,300 retail stores.

As the select buying group, C-Buying will design a program tailored to FINA-branded marketers and dealers to enhance profitability and cut costs through exclusive pricing benefits, promotional opportunities and rebates from more than 300 national and regional suppliers and service providers.

Through this new buying program, [image-nocss] our marketers and dealers will boost their growth potential and brand strength, and consequently, bolster the entire FINA network, said Kyle McKeen, vice president of marketing for Dallas-based Alon USA.

Jon Lanphier, president of CBC, said, Teaming with Alon USA aligns perfectly with the C-Buying growth strategy and our best-in-class supplier partnerships.

Alon USA is an independent refiner and marketer of petroleum products, operating primarily in the Southwest and South Central regions of the United States. It owns and operates a sour crude oil refinery in Big Spring, Texas, which has a crude oil throughput capacity of 70,000 barrels per day. Alon markets gasoline and diesel products under the FINA brand name. It also operates convenience stores in West Texas and New Mexico under the 7-Eleven and FINA brand names and supplies motor fuels to these stores from its Big Spring refinery.

Westmont, Ill.-based CBC is a major buying group for petroleum operators, providing services and benefits to more than 9,000 locations in North America. It provides national and regional supply agreements for convenience stores, auto repair locations, car wash facilities, and fuel hauling operations.