Wisconsin Dunkin' Donuts Market 'Sold Out' With Travel Mart Deal

C-store operator plans seven new restaurants in La Crosse, Eau Claire, Wis.

Published in CSP Daily News

DELLS, Wis. -- Travel Mart Inc., a fuel and food retailer and existing franchisee, has signed a multi-unit store development agreement with Dunkin' Donuts for seven new restaurants in La Crosse and Eau Claire, Wis. The first restaurant is planned to open in 2014 and the remainder by 2020.

Dells, Wis.-based Travel Mart has 10 convenience store locations throughout the area that are managed by The Gussel family and members of Travel Mart Operations Inc. This group currently operates six Dunkin' Donuts in Wisconsin and, in addition to the new announcement, has previously committed to develop another seven restaurants throughout the state for a total of 20 locations. Travel Mart shares an ownership structure with Holiday Wholesale Inc., a distributor of food and sundry products, and Vacationland Vendors Inc., a vending and amusement service company.

"We are excited to continue to expand Dunkin' Donuts' presence throughout western Wisconsin and play an important role in the daily lives of people who live, work and visit here," said Gary Gussel. "We have a passion and loyalty for the brand and look forward to the opening of our Dunkin' Donuts restaurants in the years to come."

With these agreements, the Wisconsin market is officially sold out. Opportunities with Dunkin' Donuts remain available across the country. To drive its expansion efforts, Dunkin' Donuts has aligned its strategy to support the growth opportunities and consumer needs of individual markets.

Dunkin' Donuts' new look includes four distinct restaurant design options for franchisees, each featuring variations in layout, color schemes, graphics, textures, furniture or lighting. The designs--called Original Blend, Cappuccino Blend, Dark Roast and Jazz Brew--are designed to enhance the current restaurant appearance, environment and layout to serve people all day long. Dunkin' Donuts allows franchisees to select individual elements from any of the four options, creating a restaurant design that reflects their personal tastes and preferences and best serves their specific restaurant size and location.

Building a solid network of stores within a market enables Dunkin' Donuts to invest in a distribution model that provides consistent, high-quality products that guests expect. In an effort to keep the brand fresh and competitive, Dunkin' Donuts offers flexible concepts for any real-estate format including free-standing restaurants, end caps, in-line sites, gas and convenience, travel plazas and universities, as well as other retail environments.

Dunkin' Donuts offers an all-day menu including iced coffee, flavored coffees, lattes, Dunkin' Donuts K-Cup Packs, Coolatta frozen drinks, muffins, bagels, breakfast sandwiches, and a DDSMART menu featuring better-for-you items. The company has more than 10,500 restaurants in 31 countries worldwide. For the full-year 2012, Dunkin' Donuts' restaurants had global franchisee-reported sales of approximately $6.9 billion. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group Inc. family of companies.

Keywords: 
coffee, QSR, sweet snacks