White Hen Debuts That's Italian!

Offers new sandwich, salad

Published in CSP Daily News

LOMBARD, Ill. -- White Hen has launched the That's Italian! lineupa Hot & Fresh Italian Sausage sandwich and an Italian-style Just Toss It salad.

The Hot & Fresh Italian Sausage is oven toasted to order and features a spiced Italian sausage, spicy marinara and melted provolone on a roll with choice of sweet roasted red peppers or hot giardenera. The taste "speaks for itself and should have incredible appeal in the Chicago marketplace," said White Hen foodservice category manager Jay Hobson.

The JustTossIt! Italian Salad [image-nocss] contains artichoke hearts, shaved Parmesan cheese, salami and pepperoni, separated in a plastic tray above the radicchio greens and cherry tomatoes below. All ingredients are ready for eating after mixing in the desired amount of Italian vinaigrette.

Both the salad and toasted sandwich are available at all participating White Hen locations for a limited time only.

"The periodic addition of limited-time offers like the Italian Sausage, Chicken Flatbread Fajita (in May 2006) and the Tuscan Turkey Ciabbata (in January 2006) keeps our offering fresh and appealing to even our most frequent customers, " said Hobson.

White Hen Pantry is a franchised chain of convenience stores that has been serving Chicago and greater Boston for 41 years. With headquarters in Lombard, Ill., it is mostly franchisee-owned and operated with more than 265 stores. White Hen offers a full line of products including toasted-to-order sandwiches, sliced-to-order deli meats and cheeses, fresh salads, soups and coffee.