Wawa Does Dinner

Retailer adds take-home, evening daypart to menu mix chainwide

Published in CSP Daily News

WAWA, Pa. -- Wawa Inc. is launching a new dinner deals campaign. The promotion marks Wawa's official entry into the dinner business. Beginning, March 17, Wawa customers can order any featured dinner deal item for $3.99 and choose a combination of any three of these featured items for $9.99. The deal will run through at least June 8, 2008; it will be available to customers every evening, from 4:00 p.m. to 8:00 p.m., at all of Wawa's 570 stores in Pennsylvania, New Jersey, Delaware, Maryland and Virginia.

"Our new dinner deal is a great way to let our customers know that Wawa is an excellent [image-nocss] option for dinner that provides exceptional value, quality and convenience," said Howard Stoeckel, Wawa's president and CEO. "So many of our customers rely on our coffee and breakfast offer to begin their day right, and we are confident our dinner offer will help our customers conclude their days with the same sense of ease and satisfaction."

Wawa's new offering provides customers with a high-quality, affordable and filling choice for dinner, the Wawa, Pa.-based convenience retailer said. The dinner deals features a combination of classic and family-sized favorites, such as Wawa's new family-size soup, as well as new food items created specifically for the dinner campaign, such as Wawa's new all-white-meat chicken strips, available in three and five pieces with a choice of BBQ, ranch or honey mustard sauces.

The offering includes any one of the following items for $3.99 and any three of the following items for $9.99: Ciabatta Melts, Classic Hoagies, BTO Salads, Hot-to-Go Bowls, Chicken Strips and Family-Size Soup.

"Our dinner deals selection allows our customers to get something different everyday of the week", said Stoeckel. "Dinner at Wawa gives our customers the opportunity to bring home a quality dinner with options that will please every member of the family."

He added, "At Wawa, we are on the pulse of our customers' needs and wants and for this reason convenience at competitive prices have always laid at the heart of our offer. Our new dinner deals bring this commitment full circle as our customers seek more convenience and quality in the dinner arena."

Wawa operates more than 570 convenience stores in Pennsylvania, New Jersey, Delaware, Maryland and Virginia.