Tim Hortons Adds Extra-Large Cup

24-oz. coffee size joining rejiggered lineup

Published in CSP Daily News

OAKVILLE, Ontario -- North American restaurant chain Tim Hortons said that it will be brewing its biggest cup yet, with this month's introduction of a new, 24-ounce, extra-large cup. Beginning January 23, the new cup will offer coffee customers across Canada an extra-large coffee at a value price.

To accommodate the brand new cup, the names of Tim Horton's other hot cup sizes have shifted: the original 8-oz. small is now extra small, the 10-oz. medium is now small, the 14-oz. large is now medium and the 20-oz extra large is now large. The change in names of the hot cup sizes will apply to all hot beverages--guests will still receive the same amount of coffee for the same price, only the name of the size has changed.

"We tested the names of the new hot cup sizes with our guests and the response has been overwhelmingly positive. Our guests also told us that they love our small 8-oz. cup, so we will continue to offer that size," said Dave McKay, director of brand marketing for beverages for Tim Hortons. "By shifting the sizes, we're able to provide coffee lovers with a full range of five size options: from extra small, all the way up to the new extra large."

Oakville, Ontario-based Tim Hortons is one of the largest publicly traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick-service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based specialty coffees including lattes, cappuccinos and espresso-flavored shots, specialty teas, home-style soups, fresh sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including donuts. As of October 2, 2011, Tim Hortons had 3,871 restaurants, including 3,225 in Canada, 645 in the United States and one in the Gulf Cooperation Council.

Keywords: 
coffee