Thorntons Introduces Expanded, Improved Coffee Lineup

Will roll out proprietary blends to Louisville, S. Indiana; phasing out Dunkin Donuts brand

Published in CSP Daily News

LOUISVILLE, Ky. -- Thorntons Inc. has announced the expansion and enhancement of its proprietary coffee brand, Thorntons Premium Blend Coffees, in Louisville, Ky., and southern Indiana.

The official rollout date for the 33 Kentuckiana locations that currently serve the Dunkin Donuts brand coffee, will commence Monday, April 2 and is expected to take approximately six weeks to complete.

The chain is phasing out its Dunkin Donuts brand affiliation, it said.

"We are thrilled with this expansion, and the upcoming series of enhancements, as we continue to offer the highest quality and best variety of coffee available to consumers," said Thorntons president and CEO Matt Thornton. "And while we have enjoyed our affiliation with Dunkin Donuts, we will now have the ability to offer a broader range and selection of the Thorntons coffee brand."

In addition to its current signature Gourmet House Blend, made from the highest quality Arabica beans (the same beans many of today's best coffee shops use), Thorntons is adding new flavors including a Dark Roast blend for those who prefer a bolder taste. Also made with 100% Arabica beans and available in a decaffeinated version, Thorntons Dark Roast Blend is a Rainforest Alliance Certified product.

Thorntons plans to maintain its current lineup of popular flavor enhancements such as fresh whipped cream, chocolate and caramel sauce, it said. Thorntons will add a variety of exciting new items to its "Hot Treat" centers including fresh milk, fresh cream, plus a greater range of flavor shots, all to provide customers with more options to make their hot beverage exactly the way they want.

Louisville-based Thorntons is one of the leading independent gasoline and convenience chain retailers in the United States, currently operating throughout the Midwest. With more than $2.3 billion in revenue, Thorntons is one of largest privately held corporations in the Commonwealth of Kentucky. It operates 165 gasoline and convenience stores, car washes and travel plazas in five states: Kentucky, Illinois, Indiana, Ohio and Tennessee. Thorntons distributes its petroleum products through its wholly owned Thornton Transportation Co. and operates a river bulk storage terminal in Louisville.