Taco Bell Testing 'Waffle Taco' Breakfast Offering
Social media breaks story as Instagram photo goes viral
Published in CSP Daily News
IRVINE, Calif. -- Taco Bell is testing a breakfast item in Orange County, Calif., in which a waffle acts as a taco shell filled with a sausage patty and scrambled eggs and drizzled with maple syrup, according to a report by The Los Angeles Times.
Instagram user @sarah1ch5 appears to have broken the story on the photo-sharing website.
The item is currently priced at 89 cents, the report said.
"We are testing the waffle taco in a handful of Southern California restaurants," a Taco Bell spokesperson confirmed for TODAY.com. "We’re pleased with the initial reaction from our customers, and if the waffle taco does well in testing, we’ll roll it out to all our restaurants that serve breakfast.”
Irvine, Calif.-based Taco Bell started selling breakfast last year in about 800 locations in 10 states. Eventually, it will be rolled out to all 6,000 locations nationwide.
Dubbed the FirstMeal menu, it includes breakfast burritos, hash browns, and the A.M. Crunch Wrap, a grilled flour tortilla filled with scrambled eggs, bacon or sausage, and a hash brown. To drink, there is coffee and orange juice, as well as the Mtn Dew A.M., which is a mixture of Mountain Dew soda and orange juice.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., Louisville, Ky., the nation's leading Mexican-inspired quick-service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos Locos Tacos, gourmet inspired Cantina Bell Menu and lower-calorie Fresco Menu. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that serve more than 36 million customers every week.