Taco Bell Adds Six Unique Flavors to Its Fountain
Extends PepsiCo relationship with exclusive products
Published in CSP Daily News
IRVINE, Calif. -- Taco Bell is further extending its exclusive relationship with PepsiCo with the introduction of six new beverages on its soda fountain.
The brand’s PepsiCo partnership--a collaboration that has led to Taco Bell being one of Mountain Dew’s largest national customers--continues with six new beverages being added at select locations starting immediately and expanding nationally through 2014. The three new carbonated soft drinks are: Manzanita Sol, Diet Mtn Dew Baja Blast and Mtn Dew Sangrita Blast. The three non-carbonated drinks include two bold flavors from Brisk: the tropically inspired Brisk Mango Fiesta and a new refreshing mix combining Brisk Iced Tea and Lemonade, as well as zero-calorie and nutrient-enhanced SoBe Lifewater Yumberry Pomegranate. Suggested prices will be $1.39 (16 oz.), $1.49 (20 oz.), $1.69 (30 oz.) and $1.79 (40 oz.) at participating locations.
“We hear how fanatic our customers are about Mtn Dew Baja Blast, and this inspires us to continue introducing exciting and exclusive beverages to Taco Bell fans,” said Taco Bell chief marketing officer Chris Brandt. “Beverages--like many of our food items--can be enjoyed on-the-go, which fits our fans’ lifestyle to get more out of every day. We really want to develop beverages that are as unique, tasty and portable as our food.”
Taco Bell will be the first national quick-service restaurant to offer the crisp apple-flavored Manzanita Sol, a classic flavor owned by PepsiCo that has crossed borders. This will also be the first time that Diet Mtn Dew Baja Blast and the citrus-infused punch of Mtn Dew Sangrita Blast have ever been offered in any form.
Taco Bell's relationship with PepsiCo also brought its fans exclusive products such as Mtn Dew Baja Blast and Doritos Locos Tacos. A key element in Taco Bell's ongoing 10-year growth plan to double the business, these new flavors and Taco Bell’s continued innovation in specialty beverages extend the snacking day-part for the brand. To that end, the brand also launched Happier Hour in 2013--$1 Loaded Grillers, medium beverages and regular Freezes from 2-5 p.m. at participating locations--and this value offering will continue for Taco Bell customers in 2014.
Irvine, Calif.-based Taco Bell Corp., a subsidiary of Yum! Brands Inc., is the nation's leading Mexican-inspired quick service restaurant. Taco Bell serves made-to-order and customizable tacos, burritos and specialties, such as the exclusive Doritos Locos Tacos, gourmet-inspired Cantina Bell Menu and lower-calorie Fresco Menu. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States.