Subway Recognizes Achievements of Seguin, Texas, Operator
C-store vet Gerosa named 2012 Regional Franchisee of the Year
Published in CSP Daily News
SEGUIN, Texas -- The Subway restaurant chain has named Larry J. Gerosa of Seguin, Texas, as the recipient of its 2012 Regional Franchisee of the Year award for single-unit owners from the chain's domestic developed markets, during the company's recent convention held in Orlando, Fla.
Subway is honoring Gerosa for his accomplishments in building sales and increasing profitability while also achieving excellent store evaluations. The company selected him from among the chain's more than 12,000 U.S. and Canadian franchisees.
"This is a great honor and it is also humbling as there are a lot of great, hardworking franchisees out there. Our store is located in a small town just east of San Antonio and just a block or so north of Interstate 10. Our customer base continues to grow because of the great sandwiches and our friendly, enthusiastic staff," said Gerosa.
With more than 30 years of experience primarily in the convenience store industry as a multi-unit manager and consultant, Gerosa--of Precision C-Store Management Ltd. and Jud's Food Stores (see Related Content below for previous CSP Daily News coverage)--makes a habit of being an innovator for whomever he is associated with, Subway said. Customers always come first to him as he believes that partners, family and staff can only benefit when business continues to grow. Subway has proven to be the top producer of his food offerings, which include a coffee bar, bakery, breakfast tacos and Cooper's Express Fried Chicken.
"We have great admiration for the hard work and dedication of the thousands of Subway franchisees throughout the world and in the millions of customers that they serve. Franchise owners like Larry continue to be the heart and soul of the Subway family. They are on the front lines daily and their ability to deliver a great customer experience again and again is what keeps our fans coming back. Our success depends upon their excellence in operating their restaurant and motivating their team to provide the best service and sandwiches possible," said Don Fertman, chief development officer for the Subway restaurant chain.
With more than 37,000 locations in 100 countries, the Subway restaurant chain, based in Milford, Conn., is the world's largest restaurant franchise, in terms of number of locations.