Starbucks Fields Fizzio Handcrafted Sodas
Also adds teas even James Bond could love
Published in CSP Daily News
SEATTLE -- Even as it is raising some prices, Starbucks is unveiling a selection of new refreshing beverages, expanding its cold beverage portfolio with the addition of Fizzio Handcrafted Sodas and Teavana Shaken Iced Teas. Fizzio Handcrafted Sodas are carbonated fresh and debut in three classic flavors--Spiced Root Beer, Golden Ginger Ale and Lemon Ale.
Each Fizzio soda contains no artificial flavors, preservatives or high-fructose corn syrup and has 100 calories or less in a grande (16 fl. oz.).
Fizzio Handcrafted Soda are available in Hawaii, Southern California (Los Angeles, San Diego, Stockton and Modesto areas), Arizona, New Mexico, Texas, Oklahoma, Louisiana, Mississippi, Alabama, Georgia, Florida, South Carolina, North Carolina, Virginia, Nevada and Utah.
The new Teavana Blackberry Mojito Tea Lemonade and returning favorite Teavana Peach Green Tea Lemonade will be available nationwide and in Canada beginning June 24.
"We have heard from our customers that they're looking for more refreshing, cold beverages, especially during the warm summer months," said Cliff Burrows, group president, U.S., Americas and Teavana. "Fizzio Handcrafted Soda is unlike any soda in the marketplace because it's handcrafted and made-to-order each time. The addition of Fizzio and Teavana Iced Teas gives our customers more refreshing beverage choices made with the premium ingredients they expect from Starbucks."
Fizzio Handcrafted Sodas are rooted in classic flavors, but with a signature twist to deliver an experience unlike other sodas, the company said. The soda creation begins with batch brewing real, premium ingredients to develop complex and layered flavors, and each Fizzio beverage is individually handcrafted for each customer.
- Spiced Root Beer: Root beer with cinnamon, nutmeg, clove and star anise.
- Golden Ginger Ale: A blend of real ginger, citrus and brown sugar.
- Lemon Ale: A citrus-forward blend of real lemon juice with hints of apricot and ginger.
The Fizzio machine uses carbonation technology to deliver its soda experience. Unlike existing sodas or at-home carbonation options, the machine carbonates finished beverages, which Starbucks says ensures every ingredient receives the same level of carbonation and flavor. The machine also delivers a customizable experience with the capability to adjust the amount of carbonation in each beverage, and provides the option for customers to experience beverages like Teavana Shaken Iced Tea and Starbucks Refreshers in a new way by "adding fizz" for 50 cents.
Starbucks and Teavana continue to bring premium tea experiences to customers with the introduction of new Teavana Shaken Iced Teas. Teavana Shaken Iced Teas feature fine teas that are slightly sweetened. The iced teas are vigorously hand shaken 10 times to help ensure all the ingredients are cooled down quickly and mixed perfectly to bring out their distinct flavors.
- New Teavana Shaken Iced Blackberry Mojito Tea Lemonade.
- Teavana Shaken Iced Peach Green Tea Lemonade.
- Teavana Shaken Iced Black Tea Lemonade.