A Saucy Seasonal 'Food Fight'

Piccadilly settles debate over which sauce to offer on its BBQ Grill Pizza

Published in CSP Daily News

MILFORD, Iowa --Piccadilly Circus Pizza, a leading provider of fresh-made pizza and sandwiches to the convenience store industry, is "reluctantly" introducing its new seasonal pizza.

"We're peaceful people," said marketing vice president Dana Evaro. "But when we couldn't agree on a BBQ sauce, things got interesting."

The company's concept kitchen developed the pizza by combining favorite summer BBQ elements with traditional pizza components. Though there was no debate about the meat toppings--beef, steak, Canadian bacon and pork--determining the signature BBQ sauce was "more challenging," he said.

"Everyone has a different opinion about what BBQ really is," said Evaro. "Some want sweet, some want smoky, some want spice. The debate got pretty loud and almost ended up in a food fight."

Faced with this lively debate, Piccadilly Circus made the final call--each part of the country can use the sauce local customers like best.

"We made the right call," Evaro said. "When it comes to BBQ, locale rules. We need to let our operators deal with such a sensitive topic in the way they know best."

And, like a true marketing executive, Evaro concluded, "We've tried all the BBQ sauces and they are all good. In fact, take a road trip to each of our locations and see which one you like the most."

The Piccadilly Circus Pizza BBQ Grill Pizza became available at participating locations starting July 1.

Milford, Iowa-based Piccadilly Circus Pizza was founded in 1977 as a provider of pizzeria-quality pizzas to the convenience store industry. Today, the company manufactures and distributes its foods to customers across the country with a product range that includes sandwiches, breakfast programs and a full menu of fresh-made pizza.

Keywords: 
hot & cold food, QSR