Rutter's Makes Room for Reuben

Retailer adds corned beef, brisket, to menu

Published in CSP Daily News

YORK, Pa. -- Rutter's Farm Stores has added brisket and corned beef sandwich options to the menu, offering greater variety and originality to the convenience store chain's hungry customers across central Pennsylvania.

Corned beef and brisket join pastrami on Rutter's Reuben menu. Customers select the meat, cheese and bread to be used on their Reuben from the touchscreen kiosk. Thousand Island dressing and sauerkraut, staple ingredients in any Reuben sandwich, are preselected to make ordering fast and easy.

Two new sandwiches making their debut on the Rutter's menu, thanks to the latest additions, are the New Yorker and the BBQ brisket sandwich. The New Yorker combines Rutter's pastrami with corned beef. The BBQ brisket sandwich teams Rutter's brisket with Sweet Baby Ray's Barbecue Sauce. Much like the Reuben sandwich, Sweet Baby Ray's Barbecue Sauce is preselected from the menu to complete the BBQ Brisket Sandwich.

Consumers can customize all sandwiches on Rutter's menu by choosing from nine different fresh-baked breads, eight cheeses and a variety of fresh toppings.

Customers also earn one cent per gallon fuel rewards on each sandwich.

As always, customers also can choose to use the new protein choices to build their sandwich from the bottom up using their favorite fresh, toppings from Rutter's menu.

York, Pa.-based Rutter's Farm Stores has 60 c-stores located throughout central Pennsylvania.

Keywords: 
hot & cold food