Ruiz Announces Phase II Expansion of Denison, Texas, Facility

Additional capacity will keep Tornados spinning on convenience store roller grills

Published in CSP Daily News

Ruiz El Monterey Tornados (CSP Daily News / Convenience Stores)

DINUBA, Calif. -- Ruiz Food Products Inc. has announces the second phase of expansion of its Denison, Texas, manufacturing facility.

Ruiz Foods manufactures El Monterey, a leading brand of frozen Mexican food in the United States. It also manufactures Tornados, a snack leader on the convenience store roller grill.

The company announced its initial expansion into Denison, Texas in May 2005. A complete renovation of the facility began immediately. By Jan. 2006, the company scheduled its first shipment of El Monterey Family Pack Burritos.

"With Phase II, we will continue to meet the growing demand in key market segments." said Rachel Cullen, president and CEO, Ruiz Foods. "We are also pleased to announce that with Phase II Ruiz Foods, Denison hopes to add up to 150 to 175 new jobs over the next several years."

Earlier this month, Ruiz Foods announced an East Coast expansion through the purchase of an existing facility in Florence, S.C. The company is also expanding its corporate headquarters located in Dinuba in California's Central San Joaquin Valley.

Ruiz Foods, a privately owned corporation, is celebrating its 50th birthday. Fred Ruiz and his father, Louis, co-founded Ruiz Foods in 1964 selling enchiladas, burritos and tamales to mom-and-pop grocery stores in the rural community of Tulare in central California.

Ruiz Foods offers authentically prepared frozen foods selling to all channels of distribution: retail, convenience store, clubs, vending, industrial and foodservice.