Royal Buying Forges Godfather's Deal

Will offer chain's pizza programs to c-stores

Published in CSP Daily News

HINSDALE, Ill. -- Royal Buying Group Inc. (RBG) said it has signed a multi-year agreement with Godfather's Pizza Inc. to provide marketing and merchandising services to retail convenience operators and other businesses. This agreement will allow RBG to offer retailers the Godfather's Pizza Express Programs.

RBG will be offering the recently developed freezer-to-oven program, specifically developed for c-store locations. This program produces a complete menu consisting of traditional/ breakfast/dessert pizzas, chicken tenders, chicken wings, seasoned [image-nocss] potato wedges, breadsticks with dipping sauce and more. The program is designed for operators with limited space and labor.

Pizzas are pre-assembled and flash frozen. With little or no product waste and minimal labor needed, just thawing and baking is required.

For those convenience operators who have more space or a need to be able to sell a made-to-order pizza, Godfather's Pizza Express' Frozen Golden Program gives that flexibility. Both programs include in-store training by Godfather's Pizza franchise services personnel.

Godfather's 30+ year reputation for providing the highest-quality food, low fees, ease-of-operation, onsite training, flexible layouts, traffic/sales building marketing materials and ongoing support enables RBG to provide an all-encompassing, nationally recognized, branded foodservice program, said Sharon Porter, director of business development for RBG.

It's a perfect partnership, added Ron Gartlan, president and CEO of Godfather's Pizza. With RBG's help, we'll be able to getGodfather's Pizza to customers on the go at a myriad of convenient locations.

Hinsdale, Ill.-based RBG is a national organization dedicated to maximizing sales and profitability of c-store and petroleum locations. The core service capabilities include negotiating with regional and national suppliers for impactful and competitive sales and marketing programs, providing category management expertise, marketing support, customer service support as well as a variety of additional service offerings for its membership.

Omaha, Neb.-based Godfather's Pizza operates one of the nation's leading pizza restaurant chains, with approximately 570 restaurants in more than 40 states.