RaceTrac Launches Sodapalooza 2013 Promotion

Retailer also rolling out value menu

Published in CSP Daily News

ATLANTA -- RaceTrac has rolled out Sodapalooza 2013, a summer promotion that has officially kicked off in all of its Georgia, Florida and Texas convenience stores. It offers 32-oz. fountain and 16-oz. frozen beverages for only $.69 all summer long.

In addition to the wide range of beverage options offered at RaceTrac, all RaceTrac stores are also unveiling a new RaceTrac Value Menu, with 12 items offered for either $.99 or $1.99. Customers can look for the RaceTrac Value Menu signs next to some of their favorite items throughout the store, such as sunflower seeds, freshly baked cookies and select burritos and breakfast sandwiches.

"Sodapalooza is a RaceTrac fan-favorite, and we invite TracFanatics to 'Join the Carbonation' again this summer," said Eric Williams, RaceTrac vice president of category management and marketing. "To show our appreciation for our guests and team members across the Southeast, we are offering them affordable ways to cool off and fill up with their favorite Sodapalooza beverage and the newly unveiled RaceTrac Value Menu."

RaceTrac's fountain and frozen beverage selection varies by store, with most stores offering 30 fountain drinks, including Coca-Cola, Dr. Pepper and Pepsi products, and eight frozen beverages, with Coke, Fanta and Dr. Pepper flavor options. Customers can also mix and match their favorite flavors and customize their drinks.  

The retailer is inviting customers to follow RaceTrac on Facebook, Twitter, Pinterest and RaceTrac Insider for news on Sodapalooza, as well as giveaways and coupons throughout the year.

Based in Atlanta, RaceTrac has been serving guests since 1934 and now operates more than 360 c-store locations in Georgia, Florida, Louisiana and Texas. In January 2012, RaceTrac introduced its new 6,000-square-foot store design, featuring 24-hour Swirl World frozen yogurt, fresh salads and sandwiches, up to 24 fueling stations and more than 4,000 items.