RaceTrac Launches 'Crazy Good' Coffee Celebration

All stores will offer free coffee the week of Nov. 10

Published in CSP Daily News

ATLANTA -- RaceTrac has announced its Free Coffee Week from Nov. 10-16, 2013, as a way of saying "thank you" to the retailer's loyal customers. Employees as RaceTrac's more than 365 stores will welcome customers with free coffee all week, no coupon or purchase needed.

"RaceTrac's third annual Free Coffee Week is our way of showing our guests how much we appreciate them," said RaceTrac CEO, Allison Moran. "Free Coffee Week allows us to say 'Thank You' to the loyal Trac Fanatics who already enjoy our Crazy Good Coffee, and give other shoppers an opportunity to try it for the first time. We gave away more than 2.3 million cups of free coffee last year and are trying to give away even more this year."

The Crazy Good Coffee celebration highlights RaceTrac's recently revamped coffee offering available at all locations, as well as the expansive coffee bars in their newest store models. This year, RaceTrac knows "it's morning somewhere" and is celebrating its coffee from November through January 2014.

RaceTrac's Crazy Good Coffee offering provides a lineup of six blends of freshly brewed coffee, including 100% Colombian Roast, Dark Roast, Hazelnut, Extra Caffeinated and more. RaceTrac also uses 100% Arabica beans, brews coffee fresh 24/7 and has an expansive coffee bar area where guests can add flavors, creams and sweeteners, empowering them to be their own baristas.

In addition to the traditional coffee blends offered at RaceTrac, the stores also offer an array of cappuccino and skinny cappuccino blends, as well as a variety breakfast biscuits, croissants and muffins.

Based in Atlanta, RaceTrac has been serving customers since 1934 and now operates more than 365 convenience store locations in Georgia, Florida, Louisiana and Texas. In January 2012, RaceTrac introduced its new 6,000 square foot store design, featuring 24 hour Swirl World frozen yogurt, fresh salads and sandwiches, up to 24 fueling stations and more than 4,000 items.

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