QSR Franchisee Expands Payment Options

220 Burger Kings add broadband services

Published in CSP Daily News

GERMANTOWN, Md. -- Hughes Network Systems LLC has implemented DIRECWAY broadband services at 220 Burger King restaurants on behalf of Strategic Restaurant Acquisition Corp. (SRAC), the second largest Burger King franchisee. The roll out was completed in less than 30 days and enables the franchises to offer credit- and debit-payment options to customers.

As consumer demand for cashless-payment options has increased, this capability became critical for the Burger King restaurants to maintain a competitive market position.

"Having online credit capability is essential for our restaurants to compete in the highly competitive quick-service-restaurant industry," said Steve Grossman, CFO and acting CIO at SRAC, San Ramon, Calif. "We had a tight timeframe in which to roll out our solution and only Hughes could meet our deadline, while delivering the level of service we demanded at every site."

After evaluating several companies, SRAC selected Hughes because of its reputation in the QSR industry and its ability to handle rapid deployment of a broadband network.

"As consumers move away from cash and checks and embrace the ease of credit and debit transactions, having an always-on network becomes increasingly important," said Mike Cook, senior vice president of sales & marketing for North America at Hughes, Germantown, Md. "With DIRECWAY broadband services, SRAC is decreasing transaction times and improving customer service, key factors in maintaining an edge in the quick-service market. We understand the demands placed on QSR operators today, and we've designed our services to work the way they doquickly, consistently and effectivelyregardless of geography."

SRAC owns and operate 225 Burger King restaurants in seven states. Hughes Network Systems is a provider of broadband satellite network solutions for businesses and consumers with more than 800,000 systems ordered or shipped to customers in 85 countries.