Pizza 'Cone' Comes to America

Cono Italiano acquires North American distribution, manufacturing, licensing rights

Published in CSP Daily News

RED BANK, N.J. -- Cono Italiano Inc. has announced the acquisition of the North American distribution, manufacturing and licensing rights for "Pizza Cono," the developer of a drip-free, spill-free, cone-shaped pizza made of proprietary dough and filled with freshly selected ingredients, designed to be consumed while on the go, from Spuntibreak S.r.l. and Pizza Hands of Milan, Italy.

Mitchell Brown, CEO of Cono Italiano, said, "We are anxious to introduce Pizza Cono to the North American Market and gain the company's market share of the $4.4 billion frozen pizza category. [image-nocss] Frozen pizza is among the fastest growing categories in supermarkets and convenience stores."

The Pizza Cone will be distributed to quick-service restaurants (QSRs), takeaways and leisure locations. These establishments include typical fast food chains, supermarkets, convenience stores, entertainment facilities and sports arenas.

Cono Italiano and its licensor, Pizza Hands, hold several U.S. and International patents for both the design and microwave preparation of the cone. The microwave patent enables the consumer to cook a frozen filled cone in three minutes or less in a microwave, TurboChef Tornado or any high-speed efficiency oven currently being used in most quick-service restaurants, fast-food chains and convenience stores throughout North America.

"The company's current and future customers have suggested we offer a microwaveable product for their clientele to maximize sales," Brown added.

This is instrumental in the growth of the company's sales and revenues, as well as increasing its customer base, he said.

Meanwhile, Red Bank, N.J.-based Cono Italiano has launched its new website, www.conoitaliano.com.

"We have been working on branding our product during our development stage, with a focus on building the company, and we are now pleased to announce the launch of our new, user friendly and highly informative website," said Brown.

The website focuses on the cone, its versatility and the variety of foods that can be prepared and served using this product, along with the history of who and where the product was originally created.