P'Eatzza Moves from TV to Reality

New sandwich debuts at 7-Eleven

Published in CSP Daily News

DALLAS -- Last week, 7-Eleven officially launched its P'EatZZa Sandwich, whichas reported in CSP Daily Newswas featured on NBC TV's The Apprentice reality show.

The new sandwich is now available at participating 7-Eleven stores nationwide. P'EatZZa has a suggested retail price of $3.69.

Two slices of pizza flatbread with cheese and pepperoni substitute for bread slices, and are filled with deli meats, cheeses and spreads. Served cold, the triangular wedge-shaped sandwiches are available in two varieties: Turkey and Pepperoni ([image-nocss] smoked turkey, spicy deli pepperoni, romaine lettuce with parmesan ranch spread served between two slices of pepperoni pizza flatbread) and Ham and Salami (ham, deli salami, banana pepper rings, roasted red peppers, romaine lettuce and mustard vinaigrette dressing on cheddar mozzarella flatbread).

Portable, easy-to-eat foods are changing the way Americans eat, said Kathy Hasty, 7-Eleven category manager for fresh sandwiches. Pizza has long been a mealtime favorite, and its popularity continues to grow across all categories, when sold by the slice, for takeout or delivery, even frozen pizza sales are up.

The packaging was custom-made for the new P'EatZZa Sandwich . A perforated cellophane overwrap tears away easily, allowing the consumer to eat a P'EatZZa Sandwich while holding the cardboard package base, which can stand upright on a desk or table.

While most people order their pizza hot, cold pizza has its own following, particularly among teens and young adults, Hasty said. Some people will order pizza a size up just so they'll have some left over to eat later. We started talking about how pizza could make the jump from slice to sandwich. We wanted to marry the best from both.

She added, There's no doubt about the popularity of both sandwiches and pizza. Both have universal appeal, and we think the P'EatZZa Sandwich will attract pizza-lovers, sandwich-lovers and especially those who love both.

As a result of the assigned task on The Apprentice episode, the Goldrush team lost for increasing sales by only 608%, while the Synergy team boosted sales of the first-of-its-kind P'EatZZa sandwich by almost 1,000%. Leslie, the Goldrush team captain, was fired by Trump at the end of the show.

Click here for details on the P'Eatzza episode of The Apprentice.