New to Slurpee: Sprite 6 Mix by LeBron James

7-Eleven adds to its history of "innovative and unexpected" FCB flavors

Published in CSP Daily News

ATLANTA -- As summer heats up and the hardwood action reaches a fever pitch, 7-Eleven Inc. is exclusively introducing a new flavor to the Slurpee all-star roster in its convenience stores: Sprite 6 Mix by LeBron James Slurpee.

Sprite 6 Mix by LeBron James Slurpee was inspired by the first, limited-edition Sprite flavor developed in partnership with a pop-culture icon. Combining the refreshing taste of traditional Sprite with natural cherry and orange flavors, the thirst-quenching frozen treat is just in time for summer.

“The all-new Sprite 6 Mix by LeBron James Slurpee is the latest way we’re elevating our decade-long partnership with LeBron to a new level,” said Kimberly Paige, associate vice president, Sprite Brands, The Coca-Cola Co. “It’s been a great experience working with LeBron to create a unique and refreshing Sprite flavor. And, we're eager to extend the innovation of Sprite 6 Mix by partnering with 7-Eleven to offer our fans an ice-cold Slurpee drink just in time for summer.”

Fans can download the free 7-Eleven mobile app for iPhone or Android platforms to receive a coupon for a free small Sprite 6 Mix by LeBron James Slurpee. Beginning June 9, the coupon will be available through the savings section of the 7-Eleven app and valid while supplies last. Additionally, Sprite and 7-Eleven are launching an Instagram-based photo contest. Participants can enter to win prizes from Sprite and 7-Eleven by entering photo challenges with their Sprite 6 Mix by LeBron James Slurpee in hand. Prizes will include autographed LeBron James jerseys and autographed Sprite 6 Mix cans, as well as 7-Eleven gift cards and free Slurpee drinks for a month. (Official rules here: slurpee.com/Sprite6mixcontestrules)

“7-Eleven is known for creating innovative and unexpected Slurpee flavor offerings,” said Nancy Smith, 7-Eleven’s senior vice president of fresh foods and proprietary beverages. “In a long tradition of Slurpee milestones, Sprite 6 Mix by LeBron James Slurpee really stands out because it’s the first to tout a major professional athlete’s name. Fans can use a coupon from our 7-Eleven app to enjoy their first taste of what is sure to offer a delicious break from the summer heat.”

Part for CSP's 2014 Convenience Top 101 retailers