Little General Announces Plans for Three Dunkin' Donuts Locations

New franchise group will open first unit in 2014

Published in CSP Daily News

BECKLEY, W.Va. -- Little General Store Inc. has signed a multi-unit store development agreement with Dunkin' Donuts as a new franchise group for three new restaurants throughout West Virginia. The first restaurant is planned to open in 2014 and the remainder by 2018.

Little General is currently prospecting additional development areas to continue to expand the Dunkin' Donuts brand throughout the Mountain State.

Little General has an extensive background in operating more than 60 quick-service restaurant concepts and owns more than 80 gasoline and convenience operations. Together, this team will manage and oversee the company's daily operations for each new Dunkin' Donuts restaurant.

"We are excited to expand Dunkin' Donuts' presence throughout West Virginia and play an important role in the daily lives of people who live, work and visit here," said Greg Darby , Dunkin' Donuts franchisee. "We have a passion and loyalty for the brand and look forward to the opening of our Dunkin' Donuts restaurants in the years to come."

Dunkin' Donuts' development throughout these communities and towns is part of the company's goal to double the number of Dunkin' restaurants in the United States over the next 20 years, the company said. In support of this goal, Dunkin' Donuts has tailored development approaches designed to suit the growth opportunities and consumer needs of individual markets.

Franchise opportunities are still available in West Virginia in Charleston and Huntington. To drive its expansion efforts, Dunkin' Donuts has aligned its strategy to support the growth opportunities and consumer needs of individual markets. As a result, the company continues to expand with single and multi-unit opportunities with no minimum unit requirements.

In an effort to keep the brand fresh and competitive, Dunkin' Donuts offers flexible concepts for any real-estate format including freestanding restaurants, end caps, in-line sites, gasoline and convenience, travel plazas, universities, as well as other retail environments.

"Our secret to success is our passionate franchisees who provide a high-level of customer service to our guests every day," said Grant Benson, vice president of development for Dunkin' Brands Inc. "We believe these new franchise partners will cultivate lasting customer relationships and become integral parts of their local communities."

Dunkin' Donuts is an all-day stop for coffee and baked goods. It offers an all-day menu including iced coffee, flavored coffees, lattes, Dunkin' Donuts K-Cup Packs, Coolatta frozen drinks, doughnuts, muffins, bagels, breakfast sandwiches and a DDSMART menu featuring better-for-you items. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group Inc. family of companies.

Beckley, W.Va.-based Little General Store is a 98-location convenience store chain operating in West Virginia, Virginia and Ohio. Little General Stores offer the Exxon, BP, Sunoco, Marathon and Shell fuel brands. The company is also a franchisee for Subway, Godfather's Pizza, Sam's Hot Dogs, Burger King, Arby's, Taco Bell, Chester's Chicken, Steak Escape, Custard Stand Hot Dog and the 79er Restaurant.

Keywords: 
coffee, sweet snacks