Krispy Kreme Comes Out With New Coffee Blends 'Worthy' of Its Doughnuts
Atlanta Motor Speedway event kicks off promotional tour
Published in CSP Daily News
WINSTON-SALEM, N.C. -- Krispy Kreme has launched new Krispy Kreme Signature Coffee Blends at participating U.S. and Canada locations. Three specially crafted coffee blends "worthy" of its one-of-a-kind doughnuts. Krispy Kreme will also celebrate the worthiness of its coffee with a "WORTHY" tour in support of local charities, and online opportunities for fans to win prizes.
"From medium to full-bodied flavor, each blend features a smooth, distinctive flavor profile made from 100% Arabica beans," said Ron Rupocinski, Krispy Kreme's corporate chef. "Pair it with any of our delicious doughnuts for a rewarding taste experience."
The blends are available in 12-, 16- and 20-ounce cups, a 96-oz. Brew Box and 12-oz. freshly ground retail bags for home brewing.
Krispy Kreme Signature House is a smooth, medium-bodied, Latin American blend with a balanced flavor profile for the everyday coffee drinker.
Krispy Kreme Signature Dark Roast has a dark-roasted, full-bodied flavor. This blend of African, Indonesian and Central American coffees was made for those who prefer a bolder coffee taste.
Krispy Kreme Signature House Decaf is a decaffeinated blend of Columbian and Sumatran coffee.
The first Krispy Kreme WORTHY Tour event kicked off at the Atlanta Motor Speedway, AdvoCare 500, in Atlanta September 2-4. In the campground, Krispy Kreme gave away free sample packages of its new coffee, along with free Original Glazed doughnuts.
As part of our first WORTHY Tour event, Krispy Kreme is accepting donations for Speedway Children's Charities.
Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed doughnut. Headquartered in Winston-Salem, N.C., the company has offered doughnuts and coffee since it was founded in 1937. Today, Krispy Kreme can be found in more than 650 locations around the world.