Gulf Goes With Yumz as Preferred Vendor

Offering Yumz Express frozen yogurt kiosks to its branded marketers

Published in CSP Daily News

Gulf Oil Yumz Goourmet Frozen Yogurt (CSP Daily News / Convenience Stores / Foodservice)

FRAMINGHAM, Mass. & LAS VEGAS -- Gulf Oil LP has selected Yumz Gourmet Frozen Yogurt, which offers Yumz Express, a self-serve, compact frozen yogurt kiosk concept, as a preferred vendor.

"Gulf Oil is pleased to add Yumz Gourmet Frozen Yogurt as one of our preferred vendors," said Rick Dery, senior vice president and chief sales and marketing officer for Gulf. "We believe that Yumz Express creates a unique destination within Gulf-branded retail locations that can bring new foot traffic and incremental revenue through the front door of our dealers and Gulf franchisees."

"With convenience stores focusing more and more on foodservice, and the popularity of frozen yogurt continuing to grow across the country, the Yumz Express model is a perfect fit for many operators," he said.

The complete Yumz Express turnkey program now available through Gulf's preferred vendor program includes marketing support, loyalty programs and promotions as part of the kiosk package.

"Yumz Express is intended to help retailers like Gulf Oil's network of dealers and operators grow their businesses. We are excited to partner with Gulf to provide our unique kiosk and gourmet frozen yogurt to customers of their branded outlets. Yumz Express is an easy and affordable way for stores to offer delicious frozen yogurt, without a large commitment of floor space," said John Barnes, co-founder of Las Vegas-based Yumz Gourmet Frozen Yogurt.

Yumz Express is a kiosk-sized version of a full-size Yumz Gourmet Frozen Yogurt store designed to fit inside existing stores, such as movie theaters, restaurants, grocery stores, convenience stores, gas stations, pharmacies or other existing retail locations. Yumz Express offers the same irresistible frozen yogurt product that the full-size Yumz Gourmet Frozen Yogurt stores are known for. Yumz Express kiosks offer up to five frozen yogurt machines with design flexibility to fit any size store.

Gulf Oil is a national, branded supplier of motor fuels and electricity. It is one of the Northeast's largest wholesalers of refined petroleum products. Gulf Oil distributes motor fuels through a network of more than 2,500 branded gas stations, 12 proprietary oil terminals and more than 130 other supply points. Gulf Oil supplies gasoline, heating oil, diesel fuel, jet fuel and kerosene through its terminal network.