Grindmaster-Cecilware Unveils New Identity: GMCW

Part of foodservice equipment supplier's broader master brand strategy

Published in CSP Daily News

LOUISVILLE, Ky. -- Grindmaster-Cecilware Inc. has unveiled a new brand identity, GMCW. The new logo reflects the company's commitment to being the industry's single-source solution for hot, cold and frozen beverage and foodservice equipment, it said.

GMCW's previous logo served the company well following the 2009 merger of Grindmaster Corp. and Cecilware Corp. The new identity is part of a broader master brand strategy that encompasses a renewed energy for continued product innovation and development and quality initiatives.

"The consolidation of two great companies under new brand identity, GMCW, allows us to focus on our key categories to deliver the value added solutions our customers have come to expect," said Greg Immell, senior vice president of sales and marketing. "We are very excited to communicate our message in the coming year."

In other company news, GMCW has added a live chat feature to its website.

GMCW is based in Louisville, Ky. It manufactures a comprehensive line of quality beverage dispensing equipment for hot, cold and frozen beverages and a complementary foodservice equipment line. The company is owned and managed by BNY Mezzanine Partners LP.