Fresh & Easy Features Breakfast on the Go

New grab-and-go breakfast items offer healthy convenience

Published in CSP Daily News

EL SEGUNDO, Calif. -- Fresh & Easy LLC continues its transformation into a breakfast destination with the launch of several new fresh products with a twist on traditional breakfast staples designed to make breakfast easy without compromising on taste for customers on the go.

"Gone are the days of diet-busting drive-thru breakfast, eating on the go with Fresh & Easy is just as fast and isn't full of artificial nasties," said Sharon Price, Fresh & Easy's grab-and-go guru. "We set out to develop more breakfast options that are delicious but not overloaded with calories, perfect for the customer looking for healthier options on the go."

The new hand-held meals make fresh breakfast on the go convenient and satisfying and join a variety of innovative selections such as grab-and-go omelettinis, breakfast sandwiches and meal bowls.

Fresh & Easy's breakfast selections are priced from $1.99 to $3.99 and like all of Fresh & Easy's fresh products, they are made fresh and delivered every day.

The new breakfast items include:

  • fresh&easy Breakfast Parfait Wrap. Greek yogurt, fresh fruit and granola rolled in a sweet cinnamon wrap.
  • fresh&easy Open-Faced Salmon Bagel. Sandwich topped with oakwood smoked salmon, cream cheese, cucumber and dill.
  • fresh&easy Protein Breakfast Sandwich. Sliced turkey, egg whites and fresh spinach on a whole-wheat bagel thin, a source of protein with fewer than 200 calories.
  • fresh&easy Vegetarian Soyrizo (Chorizo) & Egg Wrap. Scrambled eggs and veggie soyrizo in a whole-wheat wrap.
  • fresh&easy Apple Cinnamon and Almond & Fig Baked Oatmeals. Two varieties of whole-grain baked oatmeals with sweet and fresh fruit toppings.

Earlier this year, the chain introduced first of its kind Wild Oats Marketplace cage-free eggs delivered to stores within 72 hours of being laid, with a "laid-on" date stamped on the shell. The Wild Oats Large Cage Free Eggs sell for $3.99 a dozen.

Since transferring to new ownership in November, Fresh & Easy has reinvigorated the brand and its stores with the aim of being the anytime, anyway, anywhere solution for getting healthy, convenient and affordable food including extended hours of operation--with many stores open 24 hours--bringing convenience and value to more and more shoppers.

El Segundo, Calif.-based Fresh & Easy operates 167 small-format grocery stores in Arizona, California and Nevada. All of Fresh & Easy's products, including the freshly prepared meals, contain no artificial colors, flavors, high-fructose corn syrup or added trans fats.