Diet Plan

Meal-plan company opens grab-and-go storefront

By
Peter Romeo, Director of Digital Content, Restaurant Business

A company that ships meals in bulk to customers' homes is giving a quick-service restaurant format a try. The Fresh Diet has opened what it describes as a grab-and-go pilot facility in North Miami that features single-portion selections like sandwiches, wraps, salads, cheesecake and snacks.

The venture is a far cry from Fresh Diet's usual business, known to some as meal-plan-by-mail. Customers specify what three meals and two snacks they'd prefer for a given day, and the food is delivered to their homes.

The line-up is intended to help patrons lose weight and otherwise maintain their health. That approach is carried over to the to-go outlet, which features breakfast, lunch and dinner.

[image-nocss]The new outlet, situated under a health club, is the latest example of packaged-food sellers moving into foodservice, the counter-trend to restaurants' charge into retail products. Recently, for instance, the Bubba Burgers retail burger line said it was developing a chain of fast-casual outlets.

Established in November of 2005, The Fresh Diet ( www.thefreshdiet.com) is based on a diet plan of 40% carbohydrates, 30% proteins and 30% fats. The Fresh Diet currently serves Southeast and West Florida, Dallas, Chicago, Indianapolis, New York,Southern and Northern California, San Francisco,Boston, Washington, D.C., Baltimore, Virginia, Philadelphia, Houston and Toronto.

By Peter Romeo, Director of Digital Content, Restaurant Business
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