Dickey's Rolling Out C-Store Format
Barbecue chain has seven convenience locations, hopes to double that by yearend
Published in CSP Daily News
DALLAS -- Dickey's Barbecue Restaurants Inc. has announced a new effort to cut costs with a nontraditional offering that will enable franchisees to open convenience store locations, reported FastCasual.com.
"More and more convenience store owners are looking for ways to supplement their fuel income," director of construction Daniel Sibley told the foodservice news outlet. "These owners want national chains to improve their visibility, and for many, Dickey's is the perfect fit. With our new and existing owner/operators' wallets in mind, we are taking advantage of that [image-nocss] desire, opening Dickey's up to endless opportunities."
There are already seven convenience store locations nationwide, he said, and Dickey's hopes to double that number by the end of 2010, according to the report. The cost to open a convenience store location is as little at $28,000 in some cases, he added.
"We can work extremely fast in this format, cutting our project timeline in half to get profits in the hands of our owners quickly. Also, with sub-six-figure conversion costs, oftentimes the owner will self finance, eliminating the time spent waiting on a loan to close," said Sibley. "For example, we just opened a Dickey's in this format for only $34,000 in less than 30 daysand that total included his franchise fee."
The first Dickey's Barbecue opened in 1941 in Dallas. The original location is still open for business, and Dickey's Barbecue is still owned and operated by the Dickey family. Dickey's began franchising in 1994, and there are currently more than 110 locations in 21 states. Dickey's slow smokes all of its signature meats overnight in every restaurant.