Cumberland Farms Gives Away More Than 1 Million Cups of Coffee

Annual "Free Coffee Fridays" campaign driving Farmhouse Blend sales

Published in CSP Daily News

FRAMINGHAM, Mass. -- Cumberland Farms has given away more than one million cups of free coffee--1,099,913 cups--to customers across 11 states as part of its Free Coffee Fridays promotion, the convenience retailer has announced.

Launched several years ago to kick off the hot beverage season, the campaign began as a way to introduce Farmhouse Blend to customers who may not have considered a convenience store as a coffee destination.

"We are so proud of our Farmhouse Blend Coffee, and we know customers will keep coming back once they have tasted it," said Ari Haseotes, president of Cumberland Farms. "Not only is our coffee the highest quality, but customers also really love the self-serve experience, including the ability to add creamers, sweeteners and flavorings. Making it themselves ensures that customers get their coffee the way they like it, every time."

Cumberland Farms has consistently seen sales of its Farmhouse Blend Coffee rise as a result of the annual campaign, it said. Each December since the promotion's inception, the company has seen double-digit sales growth year-over-year.

Off promotion, Farmhouse Blend is priced year-round at 99 cents for any size, any day of the week. Freshly brewed throughout the day, Farmhouse Blend is made from 100% Arabica beans.

The Cumberland Gulf Group, Framingham, Mass., includes Cumberland Farms Inc. and Gulf Oil LP. Cumberland Farms is parent company to Gulf LP, one of the largest wholesalers of refined petroleum products in the Northeast and Mid-Atlantic. In 2011, the Cumberland Group generated roughly $13.0 billion of sales through a footprint of approximately 600 c-store locations in 11 states operated under the Cumberland Farms banner and through the operations of its subsidiary Gulf Oil. The Cumberland Group is a privately held, family-owned and managed company that includes real-estate and midstream gasoline operations.

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