7-Eleven testing roasted chickens in Chicago as part of hot offer
Published in CSP Daily News
CHICAGO -- Several 7-Eleven stores in downtown Chicago began testing sales of whole roasted chickens last week. "It's to see if we can capitalize on home meal replacement," Carole Davidson, senior vice president of strategic planning for the Dallas-based chain, told The Chicago Sun-Times.
The $7.99 birds join pasta dishes, including rigatoni with Alfredo sauce and peas and four-cheese ravioli with marinara sauce, in the stores' refrigerated sections, said the report.
The trial follows 7-Eleven's recent introduction of chicken wings and pizza in hot food cases, [image-nocss] and similar items (self-rising crust pizza, mozzarella sticks, buffalo chicken wings and cream cheese jalapenos) within its 7 Select line in the frozen-food section, as well as grilled chicken with cheese and tortellini and sun-dried tomatoes in refrigerated sections.
Stores also recently began offering packaged fresh fruits such as sliced mango and watermelon, and boutique-style red velvet- and chocolate-flavored cupcakes, the newspaper added.
Many 7-Eleven franchisees in the Chicago area got their first look at the Dallas-based company's new hot-foods offer in May. The 7-Eleven Franchise Owners Association of Chicagoland (FOAC) Trade Show highlighted the Dallas-based convenience chain's new foodservice offer.
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