Chester's Adds a GEM in Kent, Ohio
Food Martis home to newest foodservice unit
Published in CSP Daily News
KENT, Ohio -- Chester's International, a leading fried chicken foodservice offering in the convenience store category, has announced the opening of another location. The newest Chester's is located inside the GEM Food Mart in Kent, Ohio.
A special grand opening event will be held on Thursday, July 29, which included a ribbon cutting ceremony as well as a guest appearance by Chester the Chicken.
"In this economy Chester's is a great value, offering great training and marketing support," said Faisal Mirsa, owner of the GEM Food Mart. "Chester's will add great value to our [image-nocss] store and our customers are excited about our new addition."
This new location will be open for breakfast, lunch and dinner and will offer Chester's signature menu items such as fried bone-in chicken, chicken tenders, potato wedges and biscuits.
"It is always exciting to see the Chester's brand grow," said James Venable, vice president of operations for Chester's. "Operators are realizing more and more the endless potential of food service sales. Everyone sells candy bars, gas, and snacks but not everyone sells Fresh Fried Chicken," added Venable. "The GEM Food Store will do well with Chester's."
Birmingham, Ala.-based Chester's is an emerging leader of quick-serve restaurant (QSR) concepts with more than 1,600 Chester Fried licensed and Chester's franchised locations. Along with its menu, it offers flexible size and store layout options, training and support. Chester's uses only fresh chicken that is specially marinated and double-breaded using a proprietary family recipe and offers bone-in, tenders and potato wedges as well as sandwiches, wraps, salads, breakfast and sides.
[Pictured (left to right): Intisar Mirza, manager, GEM Food Mart; Kathern Spears, foodservice, GEM Good Mart; Faisal Mirza, president, GEM Food Mart; and Chester, Chief Cheerleader, Chester's International.]