Burger King Rebrands its Value Menu

Adds Rodeo Burger for a limited time

Published in CSP Daily News

Burger King Rebrands its Value Menu, adds Rodeo Burger

MIAMI -- Burger King Worldwide Inc. introduced its new King Deals Value Menu including new Rodeo Sandwiches with the Rodeo Crispy Chicken and the Rodeo Burger for just $1 each.

The King Deals Value Menu offers a wide variety of choices for breakfast, lunch and dinner with prices starting at just $1. As part of Burger King restaurants’ commitment to providing guests with outstanding value, the King Deals Value Menu now contains more than 20 items, including the new Rodeo Sandwiches.

A new addition to the menu, guests can choose between two different Rodeo Sandwiches: a crispy chicken fillet or a savory freshly fire-grilled beef patty topped with sweet and spicy BBQ sauce and crunchy, golden onion rings served on a toasted, sesame-seed bun for just $1.

“We’re launching the new King Deals Value Menu including classics and new favorites like the Rodeo Sandwiches all starting at just $1,” said Eric Hirschhorn, chief marketing officer, North America. “We’ve seen an incredible response from our guests with our $1 menu items, and we want to continue creating great-tasting products that don't sacrifice on taste.”

The King Deals Value Menu also includes Chicken Nuggets, Spicy Crispy Chicken, a Double Cheeseburger, Bacon Cheeseburger, Crispy Chicken Wraps and new items to become available throughout 2014.

The $1 Rodeo Sandwiches are available now on the King Deals Value Menu in Burger King restaurants nationwide as a limited-time-only item.

Founded in 1954, Burger King is the second-largest fast-food hamburger chain in the world. The Burger King system operates in over 13,000 locations serving more than 11 million guests daily in 91 countries and territories worldwide. Approximately 99% of Burger King restaurants are owned and operated by independent franchisees.

Keywords: 
hot & cold food, QSR