BK Aims to Satisfy With Better-for-You 'Satisfries'

Introduces crinkle-cut, reduced-fat, reduced-calorie spuds

Published in CSP Daily News

Burger King BK Satisfries

MIAMI -- Burger King Worldwide Inc. has introduced "Satisfries," crinkle-cut French fries that the chain says have 40% less fat and 30% fewer calories than the leading French fries. Burger King is the first quick-service restaurant (QSR) to serve this reduced-fat, reduced-calorie fry that has 190 calories, eight grams of fat and 210 milligrams of sodium for a value-size serving.

"One out of every two Burger King guests orders our classic French fries, and we know our guests are hungry for options that are better for them, but don't want to compromise on taste," said Alex Macedo, president of North America for Burger King Worldwide. "When it comes to what we eat, we know that small changes can have a big impact. We see Satisfries as one of the biggest fast-food launches and are excited to bring this great tasting French fry to our guests."

Just like most French fry recipes, Satisfries are made with thinly battered real whole potatoes. The difference is that the Satisfries recipe ensures that the French fries absorb less oil--only enough to keep each one crispy on the outside and fluffy on the inside.

To create anticipation around the launch, Burger King kicked off a #WTFF (What The French Fry) teaser campaign on Sept. 20. It installed unbranded, oversized French fry pods with eight-foot crinkle-cut French fries in high-traffic areas in New York City, Los Angeles and Chicago. Passersby were encouraged to interact with the French fries and take pictures to post on social media using the hashtag #WTFF. Each activation also acted as a free "Wi-Fry" station.

Satisfries will be available at Burger King restaurants across the United States beginning Sept. 24 alongside Burger King classic French fries. They can be found in value (suggested retail price of $1.29), small (SRP $1.89), medium (SRP $2.09) and large (SRP $2.29) sizes.

The Burger King system, with headquarters in Miami, operates in more than 13,000 locations serving more than 11 million guests daily in 89 countries and territories worldwide. Approximately 99 percent of Burger King restaurants are owned and operated by independent franchisees.

Keywords: 
hot & cold food, QSR