A-B, Kellogg Big Packaging Winners

7-Eleven, Chick-fil-A, Pizza Hut, others take annual honors

Published in CSP Daily News

FALLS CHURCH, Va. -- A 16-oz. aluminum bottle used by Anheuser-Busch Inc. for its upscale beer packaging was named the overall 2005 Foodservice Package of the Year in the fourth annual QSR-Foodservice & Packaging Institute (FPI) foodservice packaging awards competition.

St. Louis-based A-B's bottle was deemed the best of the best from among 111 entries in seven categories. In addition to its top selection, the bottle was selected for first place in The WOW!! Factor category in the competition.

In selecting the A-B aluminum [image-nocss] bottle, the judges said: The use of the aluminum bottle is a huge change in the adult beverage market. It is very eye catching in its use of graphics, top to bottom, versus standard bottles and bottle labels. This would be a great package in any fast casual restaurant that serves alcohol.

FPI president John R. Burke said, All of the competition categories featured unique and outstanding packages, but the aluminum bottle really impressed the judges. It definitely stood out, both in its category, and in the entire field of entries, said Kudos to A-B for its decision to use this consumer-pleasing package.

Kellogg's Drink n Crunch portable cereal cup was the first-place winner of the competition's Consumer ConvenienceFood Packaging category, which honors food packaging that is unique and, through innovative physical design or features, makes the package more appealing, easier to use and convenient in a way that increases sales. It was also awarded second-place in The WOW!! Factor category, honoring foodservice packaging that is unique, creative and gets the consumer's attention by combining physical design, graphics and/or technological enhancements.

Competition judges called Kellogg's Drink n Crunch a great concept that marries creative product design and consumer convenience in a package that provides consumers the mobility they crave in today's on the go world, Battle Creek, Mich.-based The Kellogg Co. said in a press statement.

The Drink n Crunch package uses the Tip n' Mix dual-cup design. Fresh milk is added to the outer cup while the cereal is housed in the inner cup. The cereal and milk remain separate until they meet in the consumers' mouth, enabling the cereal to stay fresh and crispy.

Drink n Crunch is available in four varieties: Frosted Flakes, Froot Loops, Special K Vanilla and Crunchy Blends Low-Fat Granola.

Along with A-B taking best in show, winners of the other six 2005 Foodservice Packaging Awards categories included:

Consumer ConvenienceBeverage Package:

First Place: Sur-Seal Lid, Green-Line Products Inc., Mississauga, Ontario. Second Place: Beverage Containers, Pactiv Corp. Third Place: Color Changing Coffee Cup Lid, Smart Lid Systems. Honorable Mention: 32-oz. Pepsi Twist'N Go, Berry Plastics.

Consumer ConvenienceFood Packaging

First Place: Kellogg's Drink'n CrunchKellogg's Food Away From Home. Second Place: Pizza Hut Dippin' Strips Pizza Sauce Cup Carrier, Pizza Hut. Third Place: Healthy Fx Microwave Products, QuickWave International Corp. Honorable Mention: Kool-It Bag, Rita's Water Ice Franchise Co. LLC.

Graphic Design DistinctionSingle Package

First Place: Chick-fil-A Caf Blends Coffee CupChick-fil-A Inc., Atlanta. Second Place: Breadsmith Crouton Packaging, Breadsmith Franchising Inc. Third Place: Cocomo Joes for Pacfolio, Bonita Pioneer. Honorable Mentions: Super Snax, Sugar Foods Corp.; 7-Eleven Star Wars Cup with Darth Vader Topper, 7-Eleven Inc.

Brand DeliveryFamily of Packaging

First Place: Coffee & Baked Goods Branding & Packaging, Quaker Coffee Co. Inc., Philadelphia. Second Place: Chick-fil-A Caf Blends Coffee Program, Chick-fil-A. Third Place: Heavenly Ham Box Lunch, Heavenly Ham. Honorable Mention: Boxes & Cups, Pick Up Stix

Children's Meal Packaging

First Place: KIDSwich BAG, Which Wich Inc., Dallas. Second Place: Kid's Lube Cruiser, Quaker Steak & Lube Third Place: Mickey QSR Plate, Walt Disney World Resort, Honorable Mention: 2005 Kid's Meal Bag Program, Chick-fil-A.

The Wow!! Factor

First Place: 16-oz Aluminum Bottles, A-B. Second Place: Kellogg's Drink n' Crunch, Kellogg's Food Away From Home. Third Place: Ice Cream Cake Packaging, Dippin Dots Inc. Honorable Mentions: 7-Eleven Star Wars Cup with Darth Vader Topper, 7-Eleven; Sur-Seal Lid, Green-Line Products.

Product Manufacturing Innovation

First Place: Tropical Smoothie Caf Embossed & Printed Lids by LidWorks, M & N Plastics Inc., Winnipeg, Manitoba. Second Place: Healthy Fx Microwave Products, QuickWave International Corp. Third Place: Metallic Dimensions Fantastic 4 32-oz. Traveler Cup, Digital Replay Inc. Honorable Mention: Reflections Single-Use Silverware, WNA.