ampm Offering 'StarCraft II: Heart of the Swarm' Collectible Cups

Exclusive deal Blizzard Entertainment features four designs

Published in CSP Daily News

BLAINE, Wash. -- Convenience store retailer ampm has joined forces with Blizzard Entertainment Inc. to offer customers an exclusive set of collectible cups based on StarCraft II: Heart of the Swarm game, which was released worldwide on March 12. The cups rolled out on April 2.

Four designs, each one a 32-oz. cup, will be deployed only at participating ampm locations. The cups will be presented in a next-generation display piece, featuring a StarCraft II: Heart of the Swarm base and header card.

This set marks the second time ampm has teamed up with Blizzard, following the release of a set of four World of Warcraft collectible cups in 2012.

"These cups showcase stunning artwork from Blizzard's beloved real-time strategy franchise and StarCraft players will be blown away," said Donna Sanker, ampm marketing vice president. "With a limited supply available at each participating ampm location, collectors will be challenged with the mission of acquiring a complete set."

Heart of the Swarm Heart of the Swarm picks up the story of StarCraft II where Wings of Liberty left off, focusing on Sarah Kerrigan's quest to reunite the Swarm and exact revenge on the treacherous Arcturus Mengsk. Over the course of 20 campaign missions, players will take command of a customizable army of alien forces and sweep across the galaxy in an epic sci-fi saga. For those seeking an even greater challenge, Battle.net--Blizzard's gaming service--sets the stage for online competition.

Best known for World of Warcraft game and the Warcraft, StarCraft and Diablo franchises, Blizzard Entertainment, a division of Activision Blizzard, is a developer and publisher of entertainment software. The company's online-gaming service, Battle.net, is one of the largest in the world, with millions of active players.

BP's ampm brand was founded in 1978 in Southern California; ampm-branded c-stores are currently found in California, Nevada, Oregon, Washington and Arizona.

BP--with U.S. operations based in Chicago, Houston and Blaine, Wash.--markets more than 15 billion gallons of gasoline every year United States to consumers through more than 11,000 branded retail outlets and supplies more than four billion gallons of fuel annually. With headquarters in London, BP is the single, global brand formed by the combination of the former British Petroleum, Amoco, Atlantic Richfield (ARCO) and Burmah Castrol. It is a global producer, manufacturer and marketer of oil, gas, chemicals and renewable energy sources.