7-Eleven Partners With WWE for Third Year

First time retailer has had three consecutive summer promos with one entertainment property

Published in CSP Daily News

DALLAS & STAMFORD, Conn. -- 7-Eleven Inc. and WWE have announced that after two successful partnerships, the companies will get back in the ring for the month of August to promote WWE collectible Slurpee and Super Big Gulp cups and straws. This marks the first time 7-Eleven has had three consecutive summer promotions with one entertainment property.

7-Eleven will offer the exclusive collectible cups and straws highlighting WWE's biggest "Superstars" and "Legends" including John Cena, The Rock, The Miz, Stone Cold Steve Austin, Rey Mysterio, Randy Orton, Shawn Michaels [image-nocss] and "Rowdy" Roddy Piper. The cups feature action shots of each Superstar and Legend from WWE All Stars, the latest WWE video game released by THQ.

Consumers who purchase a Slurpee beverage and a Twix candy bar may enter to win an all-expenses-paid, VIP trip to WrestleMania XXVIII to be held at the Sun Life Stadium in Miami on Sunday, April 1, 2012, featuring The Rock vs. John Cena in the main event. To register for the VIP trip to WrestleMania, consumers go to Slurpee.com and enter their Slurpee Nation reward points and Twix game codes. Slurpee cup codes may also be entered online or via text to "711-711" for a chance to win exciting WWE merchandise including WrestleMania XXVII DVD's and WWE branded t-shirts, action figures, baseball caps, videogames, sweatbands and more.

All 7,400 7-Eleven retail locations in the United States and Canada will have a significant WWE presence as the cross-promotional partnership begins today. It will be supported by TV ads featuring WWE Superstar The Miz throughout WWE programming and at live events, WWE social media properties and WWE magazine.

"WWE has incredibly loyal and enthusiastic fans who flock to 7-Eleven for collectible beverage cups featuring their favorite Superstars and Legends," said Jesus Delgado-Jenkins, 7-Eleven's senior vice president of merchandising, marketing and logistics. "Couple this popular promotion with the intense heat gripping much of the nation, and we expect legendary Slurpee and Super Big Gulp drinks to be superstars themselves this month."

"It is a testament to the branding power of both 7-Eleven and WWE that has enabled us to undertake a third consecutive summer promotion," said Michelle Wilson, chief marketing officer for WWE. "We look forward to another successful partnership that drives WWE fans to 7-Eleven stores to collect cups and straws as part of their WWE memorabilia collection."

Stamford, Conn.-based WWE, a publicly traded company, is an integrated media organization and recognized leader in global entertainment. It is committed to family-friendly entertainment on its TV programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide.

Dallas-based 7-Eleven operates, franchises or licenses more than 8,600 7-Eleven stores in North America. Globally, there are approximately 41,400 7-Eleven stores in 16 countries. During 2010, 7-Eleven stores worldwide generated total sales close to $63 billion.