7-Eleven Growing 'Stache Cache

Rolls out mustache straws, Mason jar mugs for Slurpee Summer of Fun

Published in CSP Daily News

Rolls out mustache straws, Mason jar mugs for Slurpee Summer of Fun

DALLAS -- Jumping on the mustache trend, 7-Eleven Inc. has put the ubiquitous facial hair fashion statement on Slurpee drink straws to accompany this summer's new, novelty Slurpee cup--a 26-ounce refillable, plastic Mason jar mug. Both Slurpee accessories, sold separately, are available at participating convenience stores.

Retailing for 99 cents, the mustache straw comes in four styles and colors. The suggested retail price for the clear Mason jar mug with a colorful screw-top lid, reusable straw (sans mustache) and Slurpee logo is $2.99. The retro-like cup also comes in four colors--blue, green, orange or pink. The first Slurpee comes free with purchase of the Mason jar mug, and refills are discounted.

"Slurpee-lovers of all ages will have fun sporting their favorite 'stache straw with a mason jar mug, and enjoying a Slurpee drink is all about fun and flavor," said Laura Gordon, 7-Eleven vice president of brand innovation and marketing.

"People in our office have unofficially named the four mustache styles," Gordon said. "The British, the handlebar, the Hogan--after wrestler Hulk Hogan--and the Swanson, as in Ron Swanson, a character on NBC's "Parks and Recreation" sitcom series played by Nick Offerman. I think it will be interesting to see which mustaches sell best. Of course, people can buy all four to match their Slurpee moods or if they want to slurp incognito."

Colorful, tongue-in-cheek 7-Eleven billboards in select markets feature a costumed man and animals sporting Slurpee 'staches.

The mustache straws and Mason jar mugs will be available at participating 7-Eleven stores during the summer while supplies last.

The featured Slurpee flavor through June is Sprite Mix 6 by Lebron James, described as the refreshing taste of Sprite with natural cherry and orange flavors and available exclusively at participating 7-Eleven stores.

7-Eleven, Dallas, operates, franchises or licenses more than 10,300 7-Eleven stores in North America. Globally, there are approximately 52,500 7-Eleven stores in 16 countries. During 2012, 7-Eleven stores generated total worldwide sales close to $84.8 billion.